New Delhi, March 27th, 2023: New Habitat Housing Finance and Development Limited (NHHFDL), the
Housing Finance subsidiary of SAVE Solutions Pvt. Ltd. has opened its latest branch in Indore, Madhya
Pradesh. With the current presence in the states of Delhi NCR, Bihar, Jharkhand, Rajasthan, Uttar
Pradesh, and Uttarakhand, SAVE’s New Habitat Housing Finance is all set to offer affordable home loans
in the state of Madhya Pradesh. This new branch is located at 327 & 328, Shree Krishna Divine,
Marimata Square, Indore, Madhya Pradesh; which will serve the customers of Indore and adjoining
districts. With this, the organization also plans expand into the Malwa region of the state and is very
soon going to open branches in Ujjain & Mandsaur.
This move is not only directed at creating greater availability of housing loans for the underserved
segment of aspiring home buyers, but is also targeted to support more employment opportunities for
the youth residing in the region. The Loan Products offered by the company include all types of Housing
Loans (purchase/construction/renovation) and Non Housing Loans (loan against residential &
commercial property), especially for those that have limited access to the formal credit system.
Ajeet Kumar Singh (MD, CEO, and Co-Founder, SAVE Group) says: “With the addition of the Housing
Finance Subsidiary, the aim of the organization has been to bring individuals into the realm of formalized
credit in the affordable housing segment. While financial inclusion has been the primary objective of the
group, by ensuring more financial awareness and literacy through its parent company; providing access
to credit for various customer centric needs is the ultimate solution. The pandemic has taught all of us
how important it is to have our own home and through New Habitat Housing we are trying to cater to
this basic need for our consumers. With the expansion into new territories, SAVE is trying to offer its
myriad of products across the country, and is determined to establish its presence in locations which are
underserved by the formal banking system.”
SAVE Group began its housing credit operations through NHHFDL in January’22 and since then the
company has served around 600 new customers in the housing segment.
The new branch at Indore has been inaugurated by Mr. Ajeet Kumar Singh, MD, CEO & Co-founder,
SAVE Group in the presence of the Indore Branch Team and the CEO of NHHFDL, Mr. Kaushal Kishore
Singh. Highlighting the vision of the NHHFDL, Mr. Kaushal adds “The organization is trying to reach the
informal segment of customers belonging to Lower Income Groups, and Lower Middle Income Groups;
who are dreaming of having their own homes. Our particular focus is on those individuals who are
unable to avail loans from the bank but have sufficient income to pay the loan through smaller EMIs.
SAVE’s New Habitat is dedicated to ensuring that the process of home ownership is eased for the home
buyers particularly in tier 2 and tier 3 cities.”