The Broadcast Audience Research Council India (BARC) has unveiled the weekly TV viewership data for Week 11 (Saturday, 11th March 2023 To Friday, 17th March 2023). During Week 11, based on Ad Volumes (‘000 Secs) the top 10 brands across genres were JioCinemaApp, Harpic Power Plus 10x Max Clean, Lizol All In 1, Dettol Antiseptic Liquid, Mortein Smart Plus, Harpic Bathroom Cleaner, Sprite, Vanish Oxi Action, Mountain Dew and Maaza.
The brand with the highest advertising volume is the JioCinema app, with an advertising volume of 831.41(‘000 Secs). The second-highest brand is Harpic Power Plus 10x Max Clean, with an advertising volume of 767.84 thousand seconds. In third place is Lizol All In 1, with an advertising volume of 614.4 thousand seconds.
Continuing with the top 10 brands across genres, the fourth-ranked brand is Dettol Antiseptic Liquid, with an advertising volume of 526.5 thousand seconds. The fifth-ranked brand is Mortein Smart Plus, with an advertising volume of 447.9 thousand seconds.
Harpic Bathroom Cleaner follows in sixth place, with an advertising volume of 372.73 thousand seconds. In seventh place is Sprite, with an advertising volume of 312.01 thousand seconds.
The eighth-ranked brand is Vanish Oxi Action, with an advertising volume of 279.08 thousand seconds. Mountain Dew follows in ninth place, with an advertising volume of 271.93 thousand seconds, while Maaza rounds off the top 10 list with an advertising volume of 259.37 thousand seconds.
Top 10 Brands – Across Genres
RANK | BRANDS | AD VOL (‘000 SECS) |
|---|---|---|
1 | JIOCINEMA APP | 831.41 |
2 | HARPIC POWER PLUS 10X MAX CLEAN | 767.84 |
3 | LIZOL ALL IN 1 | 614.4 |
4 | DETTOL ANTISEPTIC LIQUID | 526.5 |
5 | MORTEIN SMART PLUS | 447.9 |
6 | HARPIC BATHROOM CLEANER | 372.73 |
7 | SPRITE | 312.01 |
8 | VANISH OXI ACTION | 279.08 |
9 | MOUNTAIN DEW | 271.93 |
10 | MAAZA | 259.37 |
Top 10 Advertiser Group – Across Genres
During week 11, the top three advertisers across all genres, based on advertising volume in thousands of seconds, were Reckitt Benckiser Group, Hindustan Unilever Ltd and Procter & Gamble.
The advertiser group with the highest advertising volume is Reckitt Benckiser Group, with advertising volume of 4851.08 thousand seconds. Hindustan Unilever Ltd follows in second place, with an advertising volume of 3306.43 thousand seconds. Procter & Gamble rounds off the top three, with an advertising volume of 1229.95 thousand seconds.
Top 10 Advertiser Group – Across Genres
RANK | ADVERTISER GROUP | AD VOL (‘000 SECS) |
|---|---|---|
1 | RECKITT BENCKISER GROUP | 4851.08 |
2 | HINDUSTAN UNILEVER LTD | 3306.43 |
3 | PROCTER & GAMBLE | 1229.95 |
4 | PEPSI FOODS (G) | 1161.23 |
5 | GODREJ GROUP | 1152.24 |
6 | COCA COLA INDIA LTD | 1074.06 |
7 | RELIANCE INDUSTRIES LTD(G) | 1001.11 |
8 | CADBURYS INDIA LTD | 740.51 |
9 | ITC LTD | 693.31 |
10 | TATA (G) | 423.33 |
The following are the advertiser groups ranked fourth to tenth, based on advertising volume in thousands of seconds. Fourth on the list is Pepsi Foods (G), with an advertising volume of 1161.23 thousand seconds. In fifth place is Godrej Group, with an advertising volume of 1152.24 thousand seconds.
Sixth on the list is Coca Cola India Ltd, with an advertising volume of 1074.06 thousand seconds. Reliance Industries Ltd (G) follows in seventh place, with an advertising volume of 1001.11 thousand seconds.
In eighth place is Cadburys India Ltd, with an advertising volume of 740.51 thousand seconds. ITC Ltd comes in ninth place, with an advertising volume of 693.31 thousand seconds, while Tata (G) rounds off the top 10 list with an advertising volume of 423.33 thousand seconds.
