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Social Media Platforms Are Asking Users for Money. They Probably Don’t Mean You.

wsj

4 min read . Updated: 24 Mar 2023, 06:57 PM IST The Wall Street Journal

Twitter:. A pop-up message warned users they will lose the ability to secure access to their account via text message two-factor authentication unless they pay $8 a month to subscribe to Twitter Blue. (AP) — Twitter:. A pop-up message warned users they will lose the ability to secure access to their account via text message two-factor authentication unless they pay $8 a month to subscribe to Twitter Blue. (AP)

With advertising weakening, platforms like Facebook, Instagram and Twitter need to lean on subscribers for revenue growth—but they don’t actually expect most users to pay

Social-media companies are finally asking users to pay up. It isn’t personal—it’s strictly business.