- ALSO READ
YouTube removed 1.7 mn videos in India in July-Sept, most in world
YouTube expands shopping features to shorts-videos amid digital ad slowdown
YouTube introduces @ Handle feature: Know what is it, how it works and more
YouTube Shorts on TV: How are vertical videos going to look on wide screens
YouTube rolling out song, album credits to its music streaming service
-
Google-owned YouTube has announced that it is shutting down its live social commerce app Simsim, less than two years after its acquisition.
Simsim is an Indian startup, which the streaming giant acquired in mid-2021, reports TechCrunch.
Simsim was founded in 2019 by Amit Bagaria, Kunal Suri, and Saurabh Vashishtha.
Through influencer-based videos in Hindi, Tamil, and Bengali, it assisted small businesses in making the transition to e-commerce.
Creators post video reviews about products from local businesses, and viewers can buy those products directly through the app.
YouTube acquired Simsim in a deal that valued the company at over $70 million, according to the report.
At the time, YouTube stated that the acquisition will allow the video streaming giant to assist small businesses and retailers in India in reaching new customers in even more powerful ways.
Moreover, the report said that Simsim's acquisition came at a time when YouTube was exploring ways to expand into e-commerce.
Meanwhile, YouTube is rolling out song and album credits to its music streaming service "YouTube Music".
With this new feature, users will be able to see song and album credits when listening to their favourite music.
The feature, where users can instantly see detailed song information, such as who the singer is and who wrote, produced, and composed each track, has long been a part of many other streaming services like Tidal.
--IANS
shs/ksk/
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Subscribe to Business Standard Premium
Exclusive Stories, Curated Newsletters, 26 years of Archives, E-paper, and more!
Insightful news, sharp views, newsletters, e-paper, and more! Unlock incisive commentary only on Business Standard.
Download the Business Standard App for latest Business News and Market News .
First Published: Fri, March 24 2023. 17:09 IST
RECOMMENDED FOR YOU