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The song ‘Naatu Naatu’ from the hit Telugu film RRR made history by becoming the first Indian film song to win an Oscar and a Golden Globe.

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For a long time, Bollywood has been the most visible part of the Indian film industry, but that hegemony is now waning.

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South Indian cinema has stolen a march over Bollywood when it comes to box office numbers.

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South Indian film industry accounts for six of the top 10 highest-grossing movies of 2022.

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For the very first time, two South Indian stars have made it to the list of India’s 25 most valued celebrities.

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Cumulative brand value of 25 most valued celebrities in India is $1.6 billion.

In Pics: A look at how South Indian cinema is giving Bollywood a run for its money

South Indian cinema has seen a remarkable rise over the past couple of years, and is giving Bollywood a run for its money.