Social Media Platforms Are Asking Users for Money. They Probably Don’t Mean You.

Social-media companies are finally asking users to pay up. It isn’t personal—it’s strictly business. 

As of last month, the option to pay for Facebook’s new subscription service will run you nearly $12 a month in some countries despite co-founder Mark Zuckerberg’s 2010 declaration that his social-media network will always be free. Facebook parent Meta Platforms is also rolling out an optional subscription service for its photo sharing app, Instagram. Snap Inc. has added a subscription service for Snapchat. Elon Musk’s Twitter, bleeding cash, recently upgraded its legacy subscription service, Blue, and LinkedIn has had subscription offerings for well over 15 years.