After cola, Reliance begins price war in home and personal care space

Earlier, to increase share in beverages market, prices of Campa Cola were cut

Sharleen D'Souza | Mumbai
Last Updated at March 23, 2023 22:47 IST

In detergents, Reliance has not disclosed which segment it intends to cater to and what price points it will offer in general trade

After sparking a price war in the carbonated beverages market through Campa Cola, Reliance Consumer Products has taken the pricing battle to the other segments in the fast-moving consumer goods market.

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