Salsify enables generative AI content creation for businesses

Salsify, the Product Experience Management (PXM) platform, is offering the Salsify PXM OpenAI Accelerator, enabling brands, retailers, and distributors to expedite the creation of product content across the entire product catalog by tapping into the generative, scalable power of artificial intelligence.

“Any Generative AI solution must integrate with the workflows that trigger human review and approval, or companies risk destroying consumer trust,” said Adam Ferrari, executive VP of engineering at Salsify.  “Whether through the native AI integrations in our platform or value-added, targeted AI innovations from our valued partners like Sitation, Salsify customers can be assured they will achieve both scale and quality. No one else in the industry provides this safety blanket around automated content creation.” 

According to the vendor, within the Salsify PXM platform, customers use Salsify Workflow to define the language generation prompt, dynamically inject contextual data from Salsify's PIM, and execute content generation in bulk, all through its out-of-the-box integration with OpenAI.

In simpler terms, now Salsify customers can give Generative AI a role in their product content process, directly inside the platform. This capability saves organizations money and time and allows them to accelerate creative work to provide the best possible experience along the digital shelf, according to the company.

Additionally, any Salsify partner is able to extend the value of the OpenAI Accelerator for their customers.

Salsify customers can tap into the power of AI, combining all the product- and retailer-specific data held in Salsify with the knowledge of the OpenAI platform to create hundreds of product descriptions in seconds.

More importantly, since Generative AI is not infallible, humans are kept in the loop via Salsify workflows driving the review and approvals necessary to ensure accurate, complete, and compliant product content everywhere, according to the company.

With Generative AI capabilities integrated into Salsify's Workflow engine, either from Salsify or valued partners, brands, retailers, and distributors can:

• Use limited human resources most efficiently: one team member can generate hundreds of product descriptions automatically, based on existing product information and what’s available through AI platforms and then review rather than write content from scratch.
• Keep up with a broad product assortment: AI powered by the variant product data in Salsify eliminates the manual tedium and opportunity for errors when providing descriptions for each SKU in a product assortment.
• Improve product page rankings or SEO rank: OpenAI Accelerator allows teams to create content fast based on new keyword data so that SEO-optimized product listings can be live in market sooner.
• Avoid product data errors, publish with confidence: assign the most manual part of the content creation and update process to AI while still maintaining human oversight into what the consumer will see.
• Expand customization across sales channels: The OpenAI Accelerator lets teams adjust the existing product content with a new retailer’s word counts, word choice preferences, or other content specifications, automatically and at scale.

For more information about this news, visit www.salsify.com.