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FuboTV is now just … Fubo

By Phil Nickinson March 21, 2023 7:06AM

FuboTV — the fourth-largest live TV streaming service in the U.S. — today announced that it’s doing what a good many folks have been doing for some time now. It’s dropping the “TV” from its name and shifting its consumer-facing products to “Fubo.” And because you can’t change your name without telling anyone, it’s enlisted the help of NBA Hall of Famer Kevin Garnett and former NFL quarterback Mark Sanchez in an ad campaign to let everyone know.

FuboTV icon on Apple TV.

The new branding will roll out across the company’s apps and other products in the coming months.

“FuboTV has grown in size and scope, with multiple brands under our global umbrella, since we launched our core cable TV replacement product in 2015,” David Gandler, co-founder and CEO of Fubo, said in a press release. “Alongside our continued growth, our consumers have affectionately shortened our name to Fubo and we feel that name represents the premium media brand we are today. We’re building on this momentum with an updated visual identity and new ad campaign, created in partnership with Ryan Reynolds’ Maximum Effort, to continue to drive profitable growth as we head into baseball season.”

Fubo closed out 2022 with 1.445 million subscribers, up 29% year over year. By comparison, YouTube TV leads the space with more than 5 million subscribers (it doesn’t give regular updates), and Hulu With Live TV ended 2022 with 4.5 million subscribers. Fubo’s closest competitor in terms of subs remains Sling TV, which reported 2.41 million subscribers at the end of 2022.

Fubo began its life with a sports-heavy theme. And that continues with a channel listing and pricing that’s competitive with the likes of YouTube TV. And like the Google-owned streamer, Fubo also has some live content available in 4K resolution — and without having to pay extra for it. Fubo’s packages start at $70 a month and range up to $100 a month. The service is available on every major streaming platform, as well as on phones, tablets, and in web browsers.

The new Fubo ad campaign is led by Ryan Reynolds’ Maximum Effort Productions and is part of a multiyear partnership that also will see the launch of the Maximum Effort Channel on Fubo.

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YouTube TV rolls out multiview: watch up to 4 NCAA games at once

An example of YouTube TV's multiview feature.

If you love college basketball and can process more than one game at a time, you're going to go bananas for YouTube TV's new multiview feature, which will be rolling out on a limited, early access basis starting March 14. With multiview, you'll be able to pick up to four channels and see them all simultaneously, with the ability to easily flip the active audio from one to another. The new feature is compatible with any TV-based YouTube TV installations (streaming media players, smart TVs, and game consoles), but it doesn't yet work on mobile devices or computers.

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If you're one of the lucky, randomly chosen users, you'll see an option to watch up to four preselected, different streams at once in your “Top Picks for You” section. After selecting multiview, you can switch audio and captions between streams, and jump in and out of a full-screen view of a game.
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At the moment, YouTube TV sees multiview as an enhancement of the sports viewing experience, so only sports content will be eligible. YouTube TV has had some big sports wins in 2022, including 4K coverage of the Soccer World Cup, and that trend will continue in 2023 thanks to its acquisition of the NFL Sunday Ticket games. However, YouTube TV recently lost access to MLB Network and the MLB.tv add-on, which reduces the amount of sports content available for multiview in 2023.