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https://www.wsj.com/articles/white-claw-vodka-cocktails-36852634

White Claw Upended the Beer Business—Now It Is Coming for Vodka

Amid sales decline for hard seltzer, the billionaire behind White Claw plans to take on Tito’s vodka

Anthony von Mandl is the sole owner of White Claw’s parent company.
By Jennifer Maloney
 | Photographs by Daeja Fallas for The Wall Street Journal

The billionaire who upended the beer industry with White Claw hard seltzer has turned his sights on vodka.

Anthony von Mandl is releasing on Tuesday a line of vodka sold under his popular brand. Straight and flavored versions of White Claw Premium Vodka will be sold in bottles; vodka and soda cocktails will be available in 12-ounce cans.

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.