Comscore, the global media measurement and analytics company has unveiled the new Social Media Rankings for India for the Automotive industry, these ranking are based on the data from February 2023. As per the rankings automotive and motorcycling website Zigwheels lead the Social Media Rankings in India In February 2023.
Following Zigwheels were Royal Enfield, Mercedes-Benz and Maxabout.com filled in the next 3 consecutive places.
For its Social Media Rankings, Comscore takes into account ‘Actions’. The actions are a measure of total engagement. They include reactions, likes, shares, comments, retweets, and so on.
Other platform of the list include Yamaha Motor, Jawa Motorcycles, Morris Garages, BikeWale, Carwale and Apollo Tyres.
Listed below are the ranking of the top 10 brands in the Automotive industry by engagement:
| # | Name | Actions (CP) | Actions Per Post (CP) | Audience (CP) |
|---|---|---|---|---|
1 | Zigwheels | 1,085,851 | 2,479 | 1,025,159 |
| 2 | ROYALENFIELD | 1,062,134 | 19,312 | 2,837,484 |
| 3 | Mercedes-Benz | 986,888 | 6,408 | 4,853,255 |
| 4 | MAXABOUT.COM | 594,460 | 1,780 | 2,603,271 |
| 5 | Yamaha Motor | 382,636 | 6,485 | 3,310,257 |
| 6 | Jawa Motorcycles | 348,904 | 4,105 | 1,138,018 |
| 7 | Morris Garages | 272,098 | 2,109 | 1,502,545 |
| 8 | BIKEWALE | 234,686 | 306 | 321,834 |
| 9 | Carwale | 209,130 | 290 | 1,182,820 |
| 10 | Apollo Tyres | 197,142 | 1,297 | 1,030,313 |