MYT Netherlands Parent B.V. (NYSE:MYTE – Get Rating) and Honest (NASDAQ:HNST – Get Rating) are both small-cap retail/wholesale companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, risk, valuation, profitability, earnings, analyst recommendations and institutional ownership.
Valuation and Earnings
This table compares MYT Netherlands Parent B.V. and Honest’s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| MYT Netherlands Parent B.V. | $777.64 million | 0.70 | -$8.90 million | ($0.09) | -71.11 |
| Honest | $318.64 million | 0.51 | -$38.68 million | ($0.50) | -3.48 |
MYT Netherlands Parent B.V. has higher revenue and earnings than Honest. MYT Netherlands Parent B.V. is trading at a lower price-to-earnings ratio than Honest, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
Profitability
This table compares MYT Netherlands Parent B.V. and Honest’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| MYT Netherlands Parent B.V. | -0.99% | 7.83% | 5.54% |
| Honest | -14.56% | -27.30% | -17.52% |
Analyst Recommendations
This is a breakdown of current ratings and price targets for MYT Netherlands Parent B.V. and Honest, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| MYT Netherlands Parent B.V. | 0 | 2 | 4 | 0 | 2.67 |
| Honest | 1 | 5 | 1 | 0 | 2.00 |
MYT Netherlands Parent B.V. presently has a consensus price target of $14.13, suggesting a potential upside of 120.70%. Honest has a consensus price target of $4.04, suggesting a potential upside of 132.28%. Given Honest’s higher possible upside, analysts plainly believe Honest is more favorable than MYT Netherlands Parent B.V..
Risk & Volatility
MYT Netherlands Parent B.V. has a beta of 1.13, meaning that its stock price is 13% more volatile than the S&P 500. Comparatively, Honest has a beta of 0.44, meaning that its stock price is 56% less volatile than the S&P 500.
Summary
MYT Netherlands Parent B.V. beats Honest on 10 of the 14 factors compared between the two stocks.
About MYT Netherlands Parent B.V.
MYT Netherlands Parent B.V., through its subsidiary, Mytheresa Group GmbH, operates a luxury e-commerce platform for fashion consumers in Germany, the United States, rest of Europe, and internationally. It offers womenswear, menswear, kids wear, and lifestyle products. The company sells clothes, bags, shoes, accessories, and fine jewelry through online and retail stores. It serves high-income luxury consumers. The company was founded in 1987 and is based in Munich, Germany.
About Honest
The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products. It sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers. The company was incorporated in 2012 and is headquartered in Los Angeles, California.
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