Consumption of lock screen content by Indians up 35%, shows data

This resulted in brands finding new ways to create meaningful mobile experiences for their audiences

Shivani Shinde
Last Updated at March 19, 2023 19:55 IST

Photo: Bloomberg

Consumption of lock screen content by Indians increased by 35 per cent, according to the InMobi Mobile Marketing Handbook 2023. Shopping, gaming, discovering content, and staying connected on mobiles grew multifold, and stayed strong throughout 2022. This resulted in brands finding new ways to create meaningful mobile experiences for their audiences, as consumers constantly sought such experiences. Today, users look at their screens 50 times a day.

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