YouTube to Raise Prices on TV Offering

Video platform increases subscription cost for the first time in three years

Existing subscribers will see the price change in April.Photo: josh edelson/Agence France-Presse/Getty Images

YouTube on Thursday said it is raising the price of its TV subscription offering, citing increasing content costs.

The Alphabet Inc.-owned video platform said the monthly cost will increase for the first time in three years to $72.99 from $64.99. The company first offered it for $35 a month in 2017.

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