By Our Staff
Disney Star network has announced the launch of two new Hindi movie channels, Star Gold Thrills and Star Gold Romance, under the Star Gold Network. The new channels will cater to diverse audiences and deliver content across genres. Star Gold Thrills and Star Gold Romance will be available for subscription starting 15th March 2023 across cable networks, HITS, IPTV and DTH platforms.
Said, Kevin Vaz, Head – Network Entertainment Channels, Disney Star: “With the launch of Star Gold Thrills and Star Gold Romance, we now have a bouquet of five Hindi movie channels under the Star Gold brand umbrella, elevating Star Gold from a movie channel to a unified network of movie channels. Audiences today have a high interest in blockbuster movies from around the world, but language remains a barrier for many. Research highlights that 68% of TV-Movie audience expressed their preference for watching Hollywood movies in Hindi and we are happy to break the language barrier and present movies that our audiences want to watch with Star Gold Thrills. Female viewers consistently show a higher affinity for Hindi movies led by romance & drama, however there is not a single movies destination that caters to female audiences on TV. In fact, 98% of female TV-movie viewers would prefer a new Hindi movie channel dedicated to love and romance, and this makes Star Gold Romance a strong proposition.”
Speaking on the launch of Star Gold Romance, Akshaye Widhani, CEO of Yash Raj Films added: “In India, the idea of love & romance is formed through the magical lens of cinema! And, for more than five decades, YRF movies have captivated India and Indians who have discovered various shades of love & also expressed and celebrated it in their relationships. Our iconic characters from timeless hits like Chandni, Dilwale Dulhania Le Jayenge, Mohabbatein, Dil To Pagal Hai, Rab Ne Bana Di Jodi, Kabhi Kabhie, etc. continue to spread joy among generations of fans. We are delighted that some of our cult blockbusters will now have a new home in – Star Gold Romance – India’s New destination on TV for Love, Warmth & Romance.”