Porsche's seven-seat, off-road-capable luxury electric crossover, primed to arrive in 2027 and sit above the Cayenne, will be styled as a raised coupe with "a completely new experience inside the vehicle".
Also designed to offer "offer strong performance" and automated driving, the new range-topper will be created will take on the likes of the Mercedes-Benz EQS SUV and BMW iX.
It will be unlike any previous Porsche production model, say sources privy to early design proposals, with a length stretching beyond five metres and a profile that is “part saloon, part crossover”.
CEO Oliver Blume has described the car, known under the internal codename K1, as “a very sporting interpretation of an SUV”. This will take the form of a raised coupe, he confirmed during its Annual General Meeting this morning: "This new vehicle concept is designed to offer strong performance and automated driving with the typical Porsche flyline, along with a completely new experience inside the vehicle."
"We are thereby underlining and strengthening our sporty luxury positioning. We are observing growing profit pools in this segment, in particular in China and the US."
Deputy chairman Lutz Meschke said the K1 was the "perfect match for the Chinese market".
When it arrives, the advanced four-wheel-drive flagship will head a growing Porsche line-up, consisting of seven individual models. The K1 will offer the latest in synchronous electric motor, high-performance battery and rapid-charging technology – developments that, insiders at the company’s Zuffenhausen headquarters in Germany say, will extend its price well beyond the £150,500 of the existing internal-combustion-engined Porsche Cayenne Turbo GT.
Already three years in conception and planning, the new Porsche model aims to build on the success of the Porsche Cayenne and Porsche Macan, Porsche’s two best-selling models over the past two decades, as well as last year. The K1 is intended to support this trend with a combination of sportiness and utility that, it is hoped, will appeal to customers in its two largest markets: North America and China.
When it arrives, it will become the fifth electric-powered Porsche model after the Porsche Taycan, next year’s electric Macan, an electric Porsche Boxster/Porsche Cayman pairing due in 2025 and an electric version of the Cayenne tentatively planned for launch in 2026.
Having recently been listed on the stock exchange, Porsche is positioning itself as a leader in electric car technology. “We have a clear strategy to drive electrification forward over the next few years, aiming to deliver over 80% fully electric vehicles by 2030. It’s a very strong upward curve,” said Blume of Porsche’s sales targets.
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