The 23rd edition of the coveted EMVIES, presented by Google, co-powered by TV9 NETWORK and MiQ India Commercial, and in association with The Times of India, celebrating strategic, ground-breaking, and high-impact media campaigns by eminent media agencies concluded on Friday, 10th March, 2023 at Taj Lands’ End in Mumbai.
With a focus on Innovation, Strategy, Research, and seamless Integration, The Advertising Club (TAC), this year, received 1469 entries with around 26 agencies participating in the competition to win the country’s most prestigious media award.
More than 1000 professionals from the Media, Marketing, Advertising, and Research fraternities, witnessed 29 Gold and 53 Silver EMVIE trophies being presented to worthy winners in addition to 55 Bronze winners receiving recognition.
Wavemaker with 630 points was recognized as ‘The Best Media Agency of the Year’ and Mondelez India Foods Pvt. Ltd. was declared as ‘The Best Media Client of the Year’.
Wavemaker bagged the coveted Grand EMVIE for Mondelez India Foods Pvt. Ltd.’s Cadbury Celebrations’ Not Just a Cadbury Ad – 2.
Mindshare with 340 points stood second and EssenceMediacom with 100 points stood third.
The Diversity Equality & Inclusion (DE&I) award presented by Google was awarded to Kinnect for Bausch & Lomb’s How Bausch + Lomb’s – #LookOfLove advocated for unbiased and unprejudiced love.
Partha Sinha, President Times of India group and President of The Advertising Club, said, “It is great to see this kind of energy at the EMVIEs. Each entry received was deserving and we encourage our industry folks to keep up this quality, which is par excellence. Many of the entries are of global standards and worthy of international acclaim. Many congratulations to all the winners for creating a mark at the Oscars’ of media awards once again.”
Aditya Swamy, Chairperson of EMVIE’s Committee, said, “It is very exciting and encouraging to know that each year, the quality of entries received only surpasses the previous editions of EMVIEs. Big congratulations to all the winners. We urge them to continue to put their best work forward and keep raising the bar.”
The prestigious awards were presented by Google, co-powered by TV9 NETWORK and MiQ India Commercial, and in association with The Times of India.
Check out the complete points sheet and winners list below.
EMVIE 2023: RESULTS | |||||
| 01. Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | EssenceMediacom | Whisper India | The Missing Chapter | Procter & Gamble | GOLD |
| 2 | Madison Media | Livon Serum | LIVON – Your one stop destination for Hairstyling | Marico Ltd. | SILVER |
| 02. Best Media Strategy – Consumer Products – Beverages and drinks | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Lodestar UM | GCMMF (Amul) | AMUL’S MANTRA OF HOW PRUDENT MEDIA ELECTION CAN HELP CREATE ONE OF THE BUZZIEST BRANDS IN A POST COVID ERA | Gujarat Cooperative Milk Marketing Federation Ltd. | SILVER |
| 2 | Wavemaker | Cadbury Bournvita | Get the message | Mondelez India Foods Pvt. Ltd. | BRONZE |
| 3 | Mindshare | Boost | #GameStaminaKa – Cricket’s Next Gen Break Gender Stereotypes | Hindustan Unilever Limited | BRONZE |
| 4 | EssenceMediacom | Sprite | Bringing ‘Thand’ Back in Summers 2022 | Coca-Cola India Private Limited | BRONZE |
| 03. Best Media Strategy – Consumer Products – Confectionary and food | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Cadbury Dairy Milk Silk | Silk Secret Messages | Mondelez India Foods Pvt. Ltd. | GOLD |
| 2 | Wavemaker | Cadbury Celebrations | Not Just a Cadbury Ad- 2 | Mondelez India Foods Pvt. Ltd. | GOLD |
| 3 | Wavemaker | Cadbury Perk | Perk Disclaimers | Mondelez India Foods Pvt. Ltd. | SILVER |
| 4 | Wavemaker | Cadbury Dairy Milk | Hate is Unskippable | Mondelez India Foods Pvt. Ltd. | BRONZE |
| 5 | Lodestar UM | GCMMF (Amul) | AMUL’S MANTRA OF HOW PRUDENT MEDIA ELECTION CAN HELP CREATE ONE OF THE BUZZIEST BRANDS IN A POST COVID ERA | Gujarat Cooperative Milk Marketing Federation Ltd. | BRONZE |
| 04. Best Media Strategy – Consumer Products – Others | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Mindshare | Castrol | MECHANIC TO SUPER MECHANIC | Castrol India Pvt. Ltd. | SILVER |
| 2 | Mindshare | Sunlight | Tantir Rong | Hindustan Unilever Limited | SILVER |
| 3 | Wavemaker | Men of Platinum | Hitting a 6 with KL Rahul | Platinum Guild India Pvt. Ltd. | BRONZE |
| 4 | Wavemaker | Matrix | Matrix M-day :World’s largest professional hairdressing connect with > 200K Hairdressers engaged via O + O | Loreal India | BRONZE |
| 05. Best Media Strategy – Consumer Durables – Tech Products | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Mindshare | Upstox | Upstox ke saath Investment ‘Start Karke Dekho | RKSV Securities India Pvt. Ltd. | GOLD |
| 2 | Lodestar UM | Spotify | ‘How Spotify enabled 1 Cr. Music listeners to overcome their fear of Onboarding’ | Spotify India | BRONZE |
| 06. Best Media Strategy – Consumer Durables – Other Products | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Madison Media | Asian Paints Royale Glitz | The Spotlight of India! | Asian Paints Ltd. | SILVER |
| 2 | Madison Media | Asian Paints Ace & Tractor Sparc Emulsion | Budget Wala Paint | Asian Paints Ltd. | BRONZE |
| 07. Best Media Strategy – Services | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Mindshare | Meesho | Building For Bharat – Fuelling India’s growth journey by digitising local businesses | Meesho | SILVER |
| 2 | Mindshare | Upstox | Upstox ke saath Investment ‘Start Karke Dekho | RKSV Securities India Pvt. Ltd. | BRONZE |
| 3 | EssenceMediacom | Google Search | Google Search Voice – Search For Change | Google India | BRONZE |
| 08. Best Media Strategy – Media | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Netflix India | #SƂUᴉɥʇɹƎƂUɐɹʇS- From The Upside Down | Netflix India | GOLD |
| 2 | EssenceMediacom | Google Search | Google Search Voice – Search For Change | Google India | GOLD |
| 3 | Wavemaker | Netflix India | Kota Factory – Life #OutOfSyllabus | Netflix India | SILVER |
| 4 | Wavemaker | Netflix India | Navarasa – 9 days, 9 emotions | Netflix India | BRONZE |
| 09. Best Digital Strategy | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Cadbury Celebrations | Not Just a Cadbury Ad- 2 | Mondelez India Foods Pvt. Ltd. | GOLD |
| 2 | Wavemaker | Cadbury Dairy Milk Silk | Silk Secret Messages | Mondelez India Foods Pvt. Ltd. | GOLD |
| 3 | Wavemaker | Netflix India | Money Heist – INDIA BOLE “BELLA CIAO” – JALDI AAO | Netflix India | SILVER |
| 4 | Mindshare | KFC | FIRST EVER GAMING REALITY SHOW | Yum! Restaurants India Pvt. Ltd. | SILVER |
| 5 | Wavemaker | Netflix India | Navarasa – 9 days, 9 emotions | Netflix India | SILVER |
| 6 | Mindshare | UltraTech Cement | ‘Baat Ghar Ki 2.0’, Journey To Become IHB’s Expert Home Building Companion | UltraTech Cement Limited | SILVER |
| 7 | Wavemaker | Cadbury 5 Star | Nothing Coin – World’s first currency that can be mined by Doing Nothing! | Mondelez India Foods Pvt. Ltd. | BRONZE |
| 8 | Wavemaker | Cadbury Perk | Perk Disclaimers | Mondelez India Foods Pvt. Ltd. | BRONZE |
| 9 | Wavemaker | Cadbury 5 Star | Valentine’s Day Alibi | Mondelez India Foods Pvt. Ltd. | BRONZE |
| 10 | Wavemaker | Netflix India | Winning With Memes – The Netflix Story | Netflix India | BRONZE |
| 10. Best Media Innovation : Television | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Cadbury Dairy Milk | Proud sponsors of the Ground Staff | Mondelez India Foods Pvt. Ltd. | GOLD |
| 2 | Wavemaker | Netflix India | MAI – Priya Meets the Original Priya | Netflix India | BRONZE |
| 11.Best Media Innovation : Print – Dailies & Magazines | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | mSix&Partners | SonyLIV | Please pay attention, it is Rocket Science | Culver Max Entertainment Private Limited | SILVER |
| 2 | Wavemaker | Netflix India | Money Heist – INDIA BOLE “BELLA CIAO” | Netflix India | SILVER |
| 3 | Wavemaker | Cadbury Dairy Milk Silk | Silk Secret Messages | Mondelez India Foods Pvt. Ltd. | BRONZE |
| 4 | EssenceMediacom | Britannia | “How did we achieve “Personalization @ scale” in one of the most “Mass platform”-print? | Britannia Industries Limited | BRONZE |
| 12.Best Media Innovation : Out of Home & Ambient Media | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Cadbury Dairy Milk Silk | Silk Secret Messages | Mondelez India Foods Pvt. Ltd. | GOLD |
| 13.Best Media Innovation : Cinema | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Mindshare | Kwality Walls | Trixy Cinegame – 3 Layers of Fun | Hindustan Unilever Limited | SILVER |
| 14. Best Media Innovation – Audio | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | DDB Mudra Group | GULF Superfleet | Gulf Superfleet Surakshabandhan Season 3 | Gulf Oil Lubricants India Limited | BRONZE |
| 15. Best Media Innovation : Digital – Search | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Omnicom Media Group | Tata Motors | How Tata Motors doubled its sale via online channels in 12 months! | Tata Motors | BRONZE |
| 16. Best Media Innovation : Digital – Social Media | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Cadbury Celebrations | Not Just a Cadbury Ad- 2 | Mondelez India Foods Pvt. Ltd. | GOLD |
| 2 | Wavemaker | Cadbury Dairy Milk Silk | Silk Secret Messages | Mondelez India Foods Pvt. Ltd. | SILVER |
| 3 | Wavemaker | Cadbury Bournvita | Get the message | Mondelez India Foods Pvt. Ltd. | SILVER |
| 4 | Omnicom Media Group | Johnnie Walker | SPOTTED: A MYSTERIOUS ‘WALKER’ IN THE SKIES OF GOA! | United Spirits Limited | SILVER |
| 5 | Wavemaker | Cadbury Dairy Milk | Madbury – Making your own Cadbury Dairy Milk | Mondelez India Foods Pvt. Ltd. | BRONZE |
| 17. Best Media Innovation : Digital – Mobile / hand held devices | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Cadbury Celebrations | Not Just a Cadbury Ad- 2 | Mondelez India Foods Pvt. Ltd. | GOLD |
| 2 | Mindshare | Bru | ‘Aanandam Aarambam’ – Happiness starts with a cup of Bru! | Hindustan Unilever Limited | SILVER |
| 3 | Lodestar UM | Spotify | Wrapped | Spotify India | SILVER |
| 4 | Mindshare | Upstox | Demystifying Stock Trading through Cricket! | RKSV Securities India Pvt. Ltd. | SILVER |
| 5 | Wavemaker | Netflix India | Haseen Dillruba – Aashiqana ya Kaatilana | Netflix India | BRONZE |
| 6 | Mindshare | Sunlight | Tantir Rong | Hindustan Unilever Limited | BRONZE |
| 18. Best Media Innovation : Digital – Display | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Oreo | Say It With Oreo – Helped stay connected Online & Offline | Mondelez India Foods Pvt. Ltd. | SILVER |
| 2 | Wavemaker | Luminous Power Technologies Pvt. Ltd. | Luminous Bijli Gul | Luminous Power Technologies Private Limited | SILVER |
| 3 | Wavemaker | Cadbury Dairy Milk Silk | Silk Secret Messages | Mondelez India Foods Pvt. Ltd. | BRONZE |
| 19. Best Media Innovation : Digital – Video | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Cadbury Celebrations | Not Just a Cadbury Ad- 2 | Mondelez India Foods Pvt. Ltd. | GOLD |
| 2 | Wavemaker | Cadbury Dairy Milk | Cadbury Dairy Milk: #Good Luck Girls | Mondelez India Foods Pvt. Ltd. | GOLD |
| 3 | Mindshare | Bru | ‘Aanandam Aarambam’ – Happiness starts with a cup of Bru! | Hindustan Unilever Limited | SILVER |
| 4 | Wavemaker | Cadbury Dairy Milk Silk | Silk Secret Messages | Mondelez India Foods Pvt. Ltd. | SILVER |
| 5 | Mindshare | Upstox | Demystifying Stock Trading through Cricket! | RKSV Securities India Pvt. Ltd. | BRONZE |
| 20. Best Media Innovation : Digital – Multiple Platform | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Cadbury Celebrations | Not Just a Cadbury Ad- 2 | Mondelez India Foods Pvt. Ltd. | GOLD |
| 2 | Mindshare | Boost | #GameStaminaKa – Cricket’s Next Gen Break Gender Stereotypes | Hindustan Unilever Limited | SILVER |
| 3 | Wavemaker | Cadbury Dairy Milk Silk | Silk Secret Messages | Mondelez India Foods Pvt. Ltd. | SILVER |
| 4 | Wavemaker | Cadbury Dairy Milk | Hate is Unskippable | Mondelez India Foods Pvt. Ltd. | BRONZE |
| 5 | Wavemaker | Cadbury Bournvita | Get the message | Mondelez India Foods Pvt. Ltd. | BRONZE |
| 6 | Wavemaker | Cadbury 5 Star | Nothing Coin – World’s first currency that can be mined by Doing Nothing! | Mondelez India Foods Pvt. Ltd. | BRONZE |
| 21. Best Media Innovation : Digital – Voice | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Dentsu Creative | KFC INDIA | Howzzat!! -Shout to win big discounts on the KFC App. | Yum! Restaurants India Pvt. Ltd. | SILVER |
| 22. Best Media Innovation : Best Use of Emerging Technology for a Media Solution | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Cadbury Celebrations | Not Just a Cadbury Ad- 2 | Mondelez India Foods Pvt. Ltd. | GOLD |
| 2 | Wavemaker | Cadbury Dairy Milk Silk | Silk Secret Messages | Mondelez India Foods Pvt. Ltd. | GOLD |
| 3 | Dentsu Creative | KFC INDIA | Howzzat!! -Shout to win big discounts on the KFC App. | Yum! Restaurants India Pvt. Ltd. | SILVER |
| 4 | Wavemaker | Cadbury Celebrations | My First Rakhi | Mondelez India Foods Pvt. Ltd. | SILVER |
| 5 | Wavemaker | Oreo | Say It With Oreo – A tech that sparks playful connection with families | Mondelez India Foods Pvt. Ltd. | SILVER |
| 6 | Wavemaker | Cadbury 5Star | Nothing Coin – A tech that turns your downtime into a digital currency | Mondelez India Foods Pvt. Ltd. | BRONZE |
| 7 | Wavemaker | Cadbury Bournvita | Get the message | Mondelez India Foods Pvt. Ltd. | BRONZE |
| 23. Best Media Innovation : Best Use of Influencer Marketing for a brand | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Mindshare | Pepsi | World’s First Heist | Pepsico India | GOLD |
| 2 | Mindshare | Knorr Chicken Cubes | Cook with MaKaPa – Adventures of a Hopeless Chef | Hindustan Unilever Limited | SILVER |
| 3 | Mindshare | Kwality Wall’s | There are no seasons, only reasons for Kwality Wall’s! | Hindustan Unilever Limited | SILVER |
| 4 | Madison Media | Asian Paints Ltd. | Where The Heart Is S 5 | Asian Paints Ltd. | BRONZE |
| 5 | Wavemaker | Cadbury Dairy Milk | Proud sponsors of the Ground Staff | Mondelez India Foods Pvt. Ltd. | BRONZE |
| 6 | Mindshare | Boost | Boost Stamina Stars – Capping the uncapped | Hindustan Unilever Limited | BRONZE |
| 24. Best Media Innovation : Events / Experiential Marketing | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Netflix India | Money Heist and the Pandemic – IT’S NOT OVER YET! | Netflix India | SILVER |
| 25. Best Media Innovation : Direct Marketing | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Cadbury Celebrations | Not Just a Cadbury Ad- 2 | Mondelez India Foods Pvt. Ltd. | GOLD |
| 2 | Wavemaker | Cadbury 5Star | NothingCoin – The most talked about coin that can be mined by Doing Nothing! | Mondelez India Foods Pvt. Ltd. | BRONZE |
| 26. Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Cadbury Dairy Milk | Proud sponsors of the Ground Staff | Mondelez India Foods Pvt. Ltd. | SILVER |
| 2 | Wavemaker | Netflix India | Money Heist – INDIA BOLE “BELLA CIAO” – JALDI AAO | Netflix India | SILVER |
| 3 | Wavemaker | Cadbury Dairy Milk | Cadbury Mishti – A sweet symphony | Mondelez India Foods Pvt. Ltd. | BRONZE |
| 4 | Lodestar UM | GCMMF (Amul) | HOW AMUL CELEBRATED 75 YEARS OF MILK AND PROGRESS THROUGH ‘UN-MEDIA-LIKE’ OFF-BEAT MEDIA INTERVENTIONS | Gujarat Cooperative Milk Marketing Federation Ltd. | BRONZE |
| 27. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Netflix India | Money Heist – INDIA BOLE “BELLA CIAO” – JALDI AAO | Netflix India | GOLD |
| 2 | Mindshare | Boost | #GameStaminaKa – Breaking Gender Barriers in Gaming | Hindustan Unilever Limited | GOLD |
| 3 | EssenceMediacom | Dell Technologies | Dell XPS Youniverse Creators | Dell Technologies | BRONZE |
| 4 | Mindshare | Upstox | Demystifying Stock Trading through Cricket! | RKSV Securities India Pvt. Ltd. | BRONZE |
| 28. Best Media Innovation : Rural Activation | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Mindshare | Sunlight | Tantir Rong | Hindustan Unilever Limited | BRONZE |
| 29. Best Media Innovation : Sponsorships | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Mindshare | UltraTech Cement | Mauka Ek’ an alert mechanism to sensitize home builders to choose the right cement | UltraTech Cement Limited | GOLD |
| 2 | Mindshare | Upstox | Demystifying Stock Trading through Cricket! | RKSV Securities India Pvt. Ltd. | SILVER |
| 3 | Wavemaker | Complan | When Amitabh Bachchan briefly became “The Complan Boy” | Zydus Wellness Products Limited | BRONZE |
| 4 | Mindshare | Boost | #GameStaminaKa – Breaking Gender Barriers in Gaming | Hindustan Unilever Limited | BRONZE |
| 30. Best Media Research / Analytics : Best Media Research using proprietary data | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Mindshare | Boost | Boost Stamina Meter – ON THE RISE !!! | Hindustan Unilever Limited | GOLD |
| 2 | Mindshare | Upstox | Demystifying Stock Trading through Cricket! | RKSV Securities India Pvt. Ltd. | BRONZE |
| 31. Best Media Research / Analytics : Best Media Research using existing data | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Mindshare | Byjus Classes | Making TV Accountable | Think and Learn Pvt. Ltd. | BRONZE |
| 32. Best Media Research / Analytics : Best use of Analytics/Data Technology | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Mindshare | Upstox | Demystifying Stock Trading through Cricket! | RKSV Securities India Pvt. Ltd. | SILVER |
| 2 | Wavemaker | India Covid Vaccination – Bill & Melinda Gates Foundation (in association with Ministry of Health & Family Welfare, Government of India) | India’s Covid War-room: Vaccinating 1.38 Billion Indians | Bill & Melinda Gates Foundation | SILVER |
| 3 | Mindshare | Boost | Boost Stamina Meter – ON THE RISE !!! | Hindustan Unilever Limited | SILVER |
| 4 | Lodestar UM | Benadryl | Benadryl – “Compass” powering Marketing Promotion to drive Market share Growth | Johnson & Johnson Private Limited | BRONZE |
| 33. Best Integrated Campaign : Consumer Products – Cosmetics, toiletries, personal hygiene | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Redfuse | Colgate Visible White | SmileOutLoud with Colgate Visible White | Colgate Palmolive India Ltd. | SILVER |
| 34. Best Integrated Campaign : Consumer Products – Beverages and drinks | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Mindshare | Boost | Boost Stamina Meter – ON THE RISE !!! | Hindustan Unliever Limited | BRONZE |
| 35. Best Integrated Campaign : Consumer Products – Confectionary and food | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Cadbury Celebrations | Not Just a Cadbury Ad- 2 | Mondelez India Foods Pvt. Ltd. | SILVER |
| 2 | Wavemaker | Cadbury Dairy Milk Silk | Silk Secret Messages | Mondelez India Foods Pvt. Ltd. | BRONZE |
| 36. Best Integrated Campaign : Consumer Products – Others | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Mindshare | Sunlight | Tantir Rong | Hindustan Unilever Limited | SILVER |
| 2 | EssenceMediacom | Ariel | Ariel #SeeEqual #ShareTheLoad | Procter & Gamble | BRONZE |
| 3 | GroupM Media India Pvt. Ltd. | Hi-PERF Engine Oil | Hi-PERF – Yeh campaign Ka Impact Kitna Chalega? – “Lamba Chalega” | TotalEnergies India | BRONZE |
| 37. Best Integrated Campaign – Consumer Durables – Tech Products | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Mindshare | WhatsApp stems Privacy concern | Meta | GOLD | |
| 2 | Mindshare | Upstox | Demystifying Stock Trading through Cricket! | RKSV Securities India Pvt. Ltd. | SILVER |
| 3 | Lodestar UM | Spotify | Spotify wins over India’s Filmy Dil | Spotify India | SILVER |
| 4 | Lodestar UM | Spotify | Spotify and Cricket: A combo that won over all of India! | Spotify India | BRONZE |
| 38. Best Integrated Campaign – Consumer Durables – Other Products | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Mindshare | UltraTech Cement | Mauka Ek’ an alert mechanism to sensitize home builders to choose the right cement | UltraTech Cement Limited | SILVER |
| 2 | Zenith Media (Publicis Media) | Hero Pleasure Xtec | Driving women towards liberation on new Pleasure Xtec #AchhaHaiLadkiChalaRahiHai | Hero MotoCorp | SILVER |
| 39. Best Integrated Campaign : Services | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | EssenceMediacom | Google Search | Google Search Voice – Search For Change | Google India | GOLD |
| 2 | Wavemaker | Ministry of Health and Family Welfare, GOI | Vaccinating a 100 crore Indians by Dec 2021 | Bill and Melinda Gates Foundation | SILVER |
| 3 | Mindshare | Upstox | Demystifying Stock Trading through Cricket! | RKSV Securities India Pvt. Ltd. | SILVER |
| 40. Best Integrated Campaign : Media | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Netflix India | Money Heist – INDIA BOLE “BELLA CIAO” – JALDI AAO | Netflix India | GOLD |
| 2 | Wavemaker | Netflix India | Navarasa – 9 days, 9 emotions | Netflix India | SILVER |
| 3 | Wavemaker | Netflix India | #SƂUᴉɥʇɹƎƂUɐɹʇS- From The Upside Down | Netflix India | BRONZE |
| 4 | Lodestar UM | Spotify | Spotify wins over India’s Filmy Dil | Spotify India | BRONZE |
| 5 | Wavemaker | Netflix India | Minnal Murali – The Malayalam Superhero | Netflix India | BRONZE |
| 41. Best Ongoing Media Campaign | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | EssenceMediacom | Ariel | Ariel #SeeEqual #ShareTheLoad | Procter & Gamble | GOLD |
| 42. EMVIE for Good | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Cadbury Celebrations | Not Just a Cadbury Ad- 2 | Mondelez India Foods Pvt. Ltd. | GOLD |
| 2 | Kinnect | SOS Children’s Villages India | How Chatpat increased corporate donations by 61.5% for SOS Children’s Villages India | SOS Children’s Village India | SILVER |
| 3 | Wavemaker | Cadbury Bournvita | Get the message | Mondelez India Foods Pvt. Ltd. | SILVER |
| 4 | Mindshare | Boost | #GameStaminaKa – Cricket’s Next Gen Break Gender Stereotypes | Hindustan Unilever Limited | BRONZE |
| 49. Diversity Equality & Inclusion (DE&I) | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Kinnect | Bausch & Lomb | How Bausch + Lomb’s #LookOfLove advocated for unbiased and unprejudiced love | Bausch & Lomb | GOLD |
| 2 | EssenceMediacom | Google Search | Google Search Voice – Search For Change | Google India | SILVER |
| 3 | EssenceMediacom | Britannia | How Marie has been championing equality & inclusivity for the Indian Nari | Britannia Industries Limited | BRONZE |
| GRAND EMVIE : | |||||
| SNO | Company | Brand | Title | Client Company Name | Category |
| 1 | Wavemaker | Cadbury Celebrations | Not Just a Cadbury Ad- 2 | Mondelez India Foods Pvt. Ltd. | Best Media Innovation : Best Use of Influencer Marketing for a brand |
| BEST MEDIA CLIENT OF THE YEAR : Mondelez India Foods Pvt. Ltd. | |||||
| BEST MEDIA AGENCY OF THE YEAR : Wavemaker | |||||
| 43. Best Implementation Team of the Year | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Cadbury Celebrations | Not Just a Cadbury Ad- 2 | Mondelez India Foods Pvt. Ltd. | GOLD |
| 44. Best Media Buying Team of the Year | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Mindshare | Hindustan Unilever Limited | Cracking “Deal-ightful” experiences | Hindustan Unilever Limited | GOLD |
| 2 | Wavemaker | L’Oreal | Building Partnerships To Drive High Impact | L’Oreal India Pvt. Ltd. | SILVER |
| 45. Best Media Innovation from Media Agencies not exceeding Rs.50 crores annual billing | |||||
| ENTRIES NOT RECEIVED | |||||
| 46. Young EMVIE Of The Year | |||||
| SNO | Company | Name of the Person | Brand / Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Lakshada Dali | Netflix India – Walk the Extra Mile | Netflix India | SILVER |
| 2 | Wavemaker | Shreya Bhave | Cadbury Celebrations, Cadbury Dairy Milk – #Tech-For-Good : Using Tech To Move From Story Telling To Story Doing | Mondelez India Foods Pvt. Ltd. | BRONZE |
| 3 | Wavemaker | Neomi Desai Shah | Cadbury 5Star, Cadbury Perk, Cadbury Lickables – Revolutionizing Media With Tomorrow’s Technology Today! | Mondelez India Foods Pvt. Ltd. | BRONZE |
| 4 | Wavemaker | Adityaojas Sharma | Cadbury Joy Deliveries, Bournville & MTR – Pushing Digital Commerce to Full Throttle | Mondelez India Foods Pvt. Ltd., MTR | BRONZE |
| 48. Best response to COVID 19 | |||||
| SNO | Company | Brand | Title | Client Company Name | G/S/B |
| 1 | Wavemaker | Ministry of Health and Family Welfare, GOI | Vaccinating a 100 crore Indians by Dec 2021 | Bill and Melinda Gates Foundation | GOLD |
| 2 | Wavemaker | Cadbury Celebrations | Not Just a Cadbury Ad- 2 | Mondelez India Foods Pvt. Ltd. | SILVER |
| 3 | Mindshare | Sunlight | Tantir Rong | Hindustan Unilever Limited | SILVER |
| BEST MEDIA PARTNER OF THE YEAR : TELEVISION – Sony Entertainment Television | |||||
| BEST MEDIA PARTNER OF THE YEAR : PRINT – The Times Of India | |||||
| BEST MEDIA PARTNER OF THE YEAR : CINEMA – Inox Leisure Private Limited | |||||
| BEST MEDIA PARTNER OF THE YEAR : RADIO – NO AWARD | |||||
| BEST MEDIA PARTNER OF THE YEAR : DIGITAL – Rephrase.AI & DeltaX | |||||
| BEST MEDIA PARTNER OF THE YEAR : OUT OF HOME / AMBIENT MEDIA – NO AWARD | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 20TH FEBRUARY, 2023 – MORNING SESSION | |||||
| goes to EssenceMediacom for Whisper India – The Missing Chapter in the category Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 20TH FEBRUARY, 2023 – AFTERNOON SESSION | |||||
| goes to Wavemaker for Cadbury Dairy Milk – Madbury – Making your own Cadbury Dairy Milk in the category Best Media Innovation : Digital – Social Media | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 21ST FEBRUARY, 2023 – MORNING SESSION | |||||
| goes to Wavemaker for Cadbury Perk – Perk Disclaimers in the category Best Media Strategy – Consumer Products – Confectionary and food | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 21ST FEBRUARY, 2023 – AFTERNOON SESSION | |||||
| goes to Wavemaker for Cadbury Celebrations – Not Just a Cadbury Ad- 2 in the category Best Media Innovation : Digital – Mobile / hand held devices | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 22ND FEBRUARY, 2023 – MORNING SESSION | |||||
| goes to Wavemaker for Cadbury Celebrations – Not Just a Cadbury Ad- 2 in the category Best Media Innovation : Direct Marketing | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 22ND FEBRUARY, 2023 – AFTERNOON SESSION | |||||
| NO AWARD | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 23RD FEBRUARY, 2023 – MORNING SESSION | |||||
| goes to Mindshare for Boost – Boost Stamina Meter – ON THE RISE !!! in the category Best Media Research / Analytics : Best Media Research using proprietary data | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 23RD FEBRUARY, 2023 – AFTERNOON SESSION | |||||
| goes to Wavemaker for Cadbury Celebrations – Not Just a Cadbury Ad- 2 in the category Best Media Innovation : Best Use of Emerging Technology for a Media Solution | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 24TH FEBRUARY, 2023 – MORNING SESSION | |||||
| goes to Mindshare for Pepsi – World’s First Heist in the category Best Media Innovation : Best Use of Influencer Marketing for a brand | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 24TH FEBRUARY, 2023 – AFTERNOON SESSION | |||||
| goes to Wavemaker for Netflix India – Money Heist – INDIA BOLE “BELLA CIAO” – JALDI AAO in the category Best Integrated Campaign : Media | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 25TH FEBRUARY, 2023 – MORNING SESSION | |||||
| there is a joint award and the awards goes to Mindshare for Domex – Domex Toilet Wars & for Sunlight – Tantir Rong in the category Best Integrated Campaign : Consumer Products – Others | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 25TH FEBRUARY, 2023 – AFTERNOON SESSION | |||||
| goes to Wavemaker for Ministry of Health and Family Welfare, GOI – Vaccinating a 100 crore Indians by Dec 2021 in the category Best response to COVID 19 | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 27TH FEBRUARY, 2023 – MORNING SESSION | |||||
| goes to Wavemaker for Ministry of Health and Family Welfare, GOI – Vaccinating a 100 crore Indians by Dec 2021 in the category Best Integrated Campaign : Services | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 27TH FEBRUARY, 2023 – AFTERNOON SESSION | |||||
| goes to Wavemaker for Cadbury 5Star – Nothing Coin – World’s first currency that can be mined by Doing Nothing! in the category Best Integrated Campaign : Consumer Products – Confectionary and food | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 28TH FEBRUARY, 2023 – MORNING SESSION | |||||
| goes to Mindshare for Castrol – Mechanic to Super Mechanic in the category Best Media Strategy – Consumer Products – Others | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 28TH FEBRUARY, 2023 – AFTERNOON SESSION | |||||
| goes to EssenceMediacom for Google Search – Google Search Voice – Search For Change in the category Best Media Strategy – Services | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 1ST MARCH, 2023 – MORNING SESSION | |||||
| goes to Wavemaker for Cadbury 5Star – Escape Valentine’s Day with 5Star in the category Best Ongoing Media Campaign | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 1ST MARCH, 2023 – AFTERNOON SESSION | |||||
| goes to Wavemaker for Cadbury 5 Star – Valentine’s Day Alibi in the category Best Digital Strategy | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 2ND MARCH, 2023 – MORNING SESSION | |||||
| goes to Mindshare for WhatsApp – WhatsApp stems Privacy concern in the category Best Integrated Campaign – Consumer Durables – Tech Products | |||||
| THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 2ND MARCH, 2023 – AFTERNOON SESSION | |||||
| goes to Mindshare for Instagram – Making of IN THE MAKING in the category Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship | |||||
EMVIE 2023 : BEST MEDIA CLIENT OF THE YEAR | ||||||
| NO. | NAME OF THE CLIENT | GRAND EMVIE 20 POINTS | GOLD 15 POINTS | SILVER 10 POINTS | BRONZE 5 POINTS | TOTAL POINTS |
| 1 | Mondelez India Foods Pvt. Ltd. | 1 | 15 | 11 | 17 | 440 |
| 2 | Hindustan Unilever Limited | 2 | 9 | 7 | 155 | |
| 3 | Netflix India | 3 | 7 | 6 | 145 | |
| 4 | RKSV Securities India Pvt. Ltd. | 1 | 5 | 4 | 85 | |
| 5 | Google India | 2 | 1 | 1 | 45 | |
| 6 | Procter & Gamble | 2 | 1 | 35 | ||
| 7 | Spotify India | 2 | 3 | 35 | ||
| 8 | UltraTech Cement Limited | 1 | 2 | 35 | ||
| 9 | Yum! Restaurants India Pvt. Ltd. | 3 | 30 | |||
| 10 | Asian Paints Ltd. | 1 | 2 | 20 | ||
| 11 | Bill & Melinda Gates Foundation | 2 | 20 | |||
| 12 | Gujarat Cooperative Milk Marketing Federation Ltd. | 1 | 2 | 20 | ||
| 13 | Meta | 1 | 15 | |||
| 14 | Bausch & Lomb | 1 | 15 | |||
| 15 | Pepsico India | 1 | 15 | |||
| 16 | Britannia Industries Limited | 2 | 10 | |||
| 17 | Castrol India Pvt. Ltd. | 1 | 10 | |||
| 18 | Colgate Palmolive India Ltd. | 1 | 10 | |||
| 19 | Culver Max Entertainment Private Limited | 1 | 10 | |||
| 20 | Hero MotoCorp | 1 | 10 | |||
| 21 | Luminous Power Technologies Private Limited | 1 | 10 | |||
| 22 | Marico Ltd. | 1 | 10 | |||
| 23 | Meesho | 1 | 10 | |||
| 24 | SOS Children’s Village India | 1 | 10 | |||
| 25 | United Spirits Limited | 1 | 10 | |||
| 26 | Coca-Cola India Private Limited | 1 | 5 | |||
| 27 | Dell Technologies | 1 | 5 | |||
| 28 | Gulf Oil Lubricants India Limited | 1 | 5 | |||
| 29 | Johnson & Johnson Private Limited | 1 | 5 | |||
| 30 | Loreal India | 1 | 5 | |||
| 31 | Platinum Guild India Pvt. Ltd. | 1 | 5 | |||
| 32 | Tata Motors | 1 | 5 | |||
| 33 | Think and Learn Pvt. Ltd. | 1 | 5 | |||
| 34 | TotalEnergies India | 1 | 5 | |||
| 35 | Zydus Wellness Products Limited | 1 | 5 | |||
| TOTAL | 1 | 29 | 53 | 55 | ||
EMVIE 2023 : BEST MEDIA AGENCY OF THE YEAR | ||||||
| NO. | NAME OF THE AGENCY | GRAND EMVIE 20 POINTS | GOLD 15 POINTS | SILVER 10 POINTS | BRONZE 5 POINTS | TOTAL POINTS |
| 1 | Wavemaker | 1 | 18 | 21 | 26 | 630 |
| 2 | Mindshare | 6 | 19 | 12 | 340 | |
| 3 | EssenceMediacom | 4 | 1 | 6 | 100 | |
| 4 | Lodestar UM | 3 | 6 | 60 | ||
| 5 | Madison Media | 2 | 2 | 30 | ||
| 6 | Kinnect | 1 | 1 | 25 | ||
| 7 | Dentsu Creative | 2 | 20 | |||
| 8 | Omnicom Media Group | 1 | 1 | 15 | ||
| 9 | mSix&Partners | 1 | 10 | |||
| 10 | Redfuse | 1 | 10 | |||
| 11 | Zenith Media (Publicis Media) | 1 | 10 | |||
| 12 | DDB Mudra Group | 1 | 5 | |||
| 13 | GroupM Media India Pvt. Ltd. | 1 | 5 | |||
| TOTAL | 1 | 29 | 53 | 55 | ||