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Business Standard

A Jio moment in cola war? Reliance ups the ante with iconic brand Campa

Brand to be launched across the country, beginning with Andhra Pradesh and Telangana

Topics
Soft drinks | FMCG | beverage

Surajeet Das Gupta  |  New Delhi 

Campa Cola
Instead, the re-launch is part of Reliance’s larger long-term strategy to build a stable of ‘private labels’ in FMCG brands

Can Reliance play the price warrior combined with leveraging its own retail distribution to take on the might of global beverage giants Coke and Pepsi?

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First Published: Fri, March 10 2023. 23:54 IST

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