Decoding organised modern trade retail: How different store formats work for Bharat and India

India’s grocery market is full of opportunities and challenges unique to the country. A population of 1.4 billion people and a market size of $800 billion make it one of the most lucrative markets. After liberalisation of Indian markets in 1991, the narrative of the large urban middle class has enticed many prominent global players to enter the market. But the Indian market has proven to be like none other. Organised modern trade (MT) is now