Bridgestone becomes title sponsor of FIA ecoRally Cup in multi-year support deal

Bridgestone has partnered the Fédération Internationale de l’Automobile (FIA) as the title partner for its sustainability focused competition. The tyre manufacturer has signed a multi-year support agreement for the Bridgestone FIA ecoRally Cup, which aims to address major environmental concerns and foster positive behaviour amongst competitors. The competition was created in 2006. It sees production, road-legal electric vehicles running without modification in regularity events.