Full-service PR, and Influencer Marketing Agency, Elite Marque, has bagged the PR mandate of JhaJi Store, a homemade Bihari Pickles & Chutneys startup, started in October 2020 by two women entrepreneurs, Kalpana Jha and Uma Jha from Darbhanga Bihar.
Their pitch on Shark Tank India is one of the most memorable pitches of Season 1. This duo which appeared in India’s biggest reality show, Shark Tank India’s Season 1 asked for ₹50 Lakhs for 10% Equity but got rejected.
After seeing their hard work, potential, and business impact, in season 2, Namita Thapar (Executive Director of Emcure Pharmaceuticals), Vineeta Singh (CEO and Founder of Sugar Cosmetics), and Jharkhand Angels offered a deal wherein Jhaji raised Rs 1.3 CR, with investments from Sharks Vineeta & Namita and investors of Jharkhand Angels Network (JAN).
The agency will be in charge of the company’s media responsibilities, advocacy and strategic brand positioning, and reputation management in India. The agency will service the account from its New Delhi office.
Speaking about the strategic agreement’s announcement Rajat Grover, Founder and CEO, of Elite Marque Public Relations, said, “It is inspirational and commendable how these two women entrepreneurs have come forward in the industry to promote Bihari flavors, cuisine, and culture. Shark Tank India has given this business a great push forward and we look forward to helping the brand reach its target audience and sustain its image in the market”.
“For making the public know about their traditional and authentic taste, Elite Marque is excited to announce its collaboration with JhaJi. We’re very determined that we will reach our goal and make significant inputs in the market through our exceptional public relations strategies” he further added.
Kalpana Jha, CEO of JhaJi Store, said, “We are pleased to have Elite Marque onboard. Elite Marque has great expertise in this field and has consistently achieved successful results with their exceptional PR strategies. We are hopeful that their efforts will help us expand our reach and achieve our marketing goals. We look forward to a fruitful and long-lasting partnership with them”.