Disney’s Robert Iger Hints at Raising Streaming Prices

CEO says licensing more content likely, questions wisdom of too many Marvel sequels

Bringing back a CEO is a strategy many companies have attempted over the years, some more successfully than others. WSJ looks at three so-called boomerang CEOs and how their companies did after their return. Photo illustration: Adele Morgan

Walt Disney Co. Chief Executive Robert Iger revealed some details of his plan to achieve profitability in the company’s streaming business, hinting that Disney could raise prices further and begin licensing its streaming content to competitors.

Speaking at Morgan Stanley’s Media and Telecom Conference in San Francisco on Thursday, Mr. Iger said he was “extremely bullish” on Disney+, the company’s flagship streaming platform, but predicted that subscriber growth would slow as the industry pivots to a focus on profits.

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