The fundamental question of marketing – which is the real product that is being advertised? (Representative image)
It all started in “God’s Own Country”. After the success of the iconic Kerala Tourism campaign, other state governments jumped on to the bandwagon of “marketing” their states. It came as a bonanza for advertising agencies. The creatives of some other states were equally memorable. Gujarat's “Kuch Din Toh Gujaro Gujarat Mein" starring Amitabh Bachchan is one that easily comes to mind. It certainly upped the salience of the state in the national mindspace. But how far it increased tourist...