Adidas Profit Falls 83% After Split With Yeezy

China slump, unsold inventory and end of Kanye West deal weigh on the sportswear maker

Adidas said that revenue would decline by a single-digit percentage amount in 2023.Photo: Scott Olson/Getty Images

HERZOGENAURACH, Germany—Adidas AG is facing a slump in China and $6 billion of unsold inventory, adding to its challenges after a bruising 2022 in which it dumped its chief executive and terminated its partnership with rapper Kanye West.

The German sportswear maker’s revenue increased 6% last year to 22.5 billion euros, equivalent to $23.7 billion, while its net profit fell 83% to €254 million. In the fourth quarter, revenue growth almost ground to a halt and the company posted a €482 million loss. Adidas also slashed its dividend almost 80%.

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