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https://www.wsj.com/articles/spotify-launches-new-video-feed-to-keep-listeners-listening-ece6f21d

Spotify Launches New Video Feed to Keep Listeners Listening

‘Previews’ feature offering recommendations via TikTok-style clips aims to boost user engagement

Spotify co-presidents Alex Norström, in a black top, and Gustav Söderström say being involved with the moments when users first hear new content is the key to retaining them. Emanuel Hahn for The Wall Street Journal
By Anne Steele

Spotify Technology SA wants users to discover their next favorite artist on its platform, and not on TikTok or YouTube.

The Swedish music-streaming company on Wednesday introduced a new video feed for its app, aiming to recommend music, podcasts and audiobooks to users via short clips, similar to TikTok and YouTube Shorts.

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.