On the special occasion of International Women’s Day, the country’s most dynamic mother-daughter duo Shweta Bachchan and Navya Nanda come together for Legend 1942 in honour of women who support each other across all aspects of life, in view of a diverse, equitable, and inclusive world.
Legend 1942 is a range of Luxe Perfumes, curated by Amitabh Bachchan and crafted by Anuradha Sansar, Co-founder, and CEO. The brand features fragrances that are created for him, for her, and for anyone with an appreciation for intriguing alchemies, this distinct gender-fluid collection comprises three variants, Flamboyance, Heritage, and In-DNA. Each of these variants has two sub-variants, Black and White, symbolising the yin and yang.
Shweta Bachchan and Navya Nanda came together to support the brand that is so special to their family. On Instagram, Shweta wrote “Am I more? Am I less? Am I his equal? Why should I be? I am not a number. I am me. And I am equal to myself. That’s what matters.” Followed by Navya’s post that said “I choose to be strong and beautiful.”
Fragrance, much like clothing, can be a means of expression. It can ignite moods, celebrate feelings, light up occasions, and communicate ideas with a whiff. Keeping in mind, this initiative by Legend 1942 is a powerful concept to uphold women’s achievements, recognize challenges, and focus greater attention on women’s rights and gender equality.
Their posts featured the Legend 1942 IN-DNA perfumes in white and black.
India has an undeniable spirit. A pulsating heart that unites its people, a zest for life fed by the idea of home. An aura that is at once calm yet powerful, sensual yet subtle. In-DNA is a pair of fine fragrances designed as a celebration of this extraordinary exuberance. A paean to an idea born of the heart, not the mind.
Ingredients: Vetiver with notes of Orange, Mint, Cedarwood, Pepper and Patchouli.
Priced at INR 3,000 FOR 30ml and INR 6,000 for 100ml.