Kraft Dinner Apologizes for 'Fork Up' in Spoon-Friendly Campaign

It’s impossible to say what circa-1000 B.C. genius invented the handy spoon, but there is no denying that they did a major service to humanity. Here’s to them, whoever they were. Their impact has been nothing short of legendary.

It is in acknowledgment of the mighty spoon that Kraft Dinner (KD) has launched a new campaign. Developed by AOR Rethink and featuring Carat on media, The Kitchen managing social and Middle Child leading PR, the brand initiative taps into consumer surveys to determine that, by and far, Canadians prefer to eat KD with a spoon rather than a fork.