Apple slips as it unveils yellow iPhone 14, expands Emergency SOS to more countries

Mar. 07, 2023 10:09 AM ETApple Inc. (AAPL)By: Chris Ciaccia, SA News Editor16 Comments

Apple (NASDAQ:AAPL) shares erased earlier gains and fell more than 1% on Tuesday after the company unveiled a new iPhone 14 model and expanded its Emergency SOS satellite feature to more countries.
The new yellow iPhone 14 and iPhone 14 Pro will be available for pre-order on March 10 and be available for sale on March 14.
In addition, Apple (AAPL) said it was bringing its Emergency SOS satellite feature to Austria, Belgium, Italy, Luxembourg, Netherlands and Portugal "later this month."
Cupertino, California-based Apple (AAPL) expanded the feature, first announced in September, in late December to significant parts of Western Europe.
On Monday, investment firm Goldman Sachs started coverage on the tech giant with a buy rating.