Swiggy accused of Hinduphobia as bashing of Holi ad trends on Twitter

#HinduPhobicSwiggy goes viral; foodtech firm isn't the first to draw netizen ire and many festive ad campaigns in the past have fallen prey to social media trends

Ananyanarayan Dhanabalan | New Delhi
Last Updated at March 7, 2023 20:39 IST

Consumers must remain vigilant to differentiate between such orchestrated campaigns and organic efforts

This year's Holi has not been a festive occasion for Swiggy, as the food aggregator’s billboards have drawn the ire Twitter users who accused the company of being 'Hinduphobic'.

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