Salesforce Strives to Make Its Sales Force More Efficient

Business-software company slims its teams and takes other steps to pump up profit margins

As interest rates rise and companies tighten their belts, white-collar workers have taken the brunt of layoffs and job cuts, breaking with the usual pattern leading into a downturn. WSJ explains why many professionals are getting the pink slip first. Illustration: Adele Morgan

In years past, Salesforce Inc. was a poster child of the tech sector’s growth-at-any-cost strategy. The company is again trying to be the industry’s vanguard—this time by becoming more streamlined and profitable.

As the business-software company faces slowing growth and more demanding investors, it is pivoting to focus on profit. Its shares surged 15% last week as it declared that its efforts were working, offering ambitious projections for revenue and profit margins.

What's News

Continue reading your article with
a WSJ subscription

Subscribe Now

Already a member? Sign In

Sponsored Offers
  • TurboTax:
    TurboTax service code 2023 - $15 off
  • Michael Kors:
    Michael Kors promo code First Order: sign up for KORSVIP + Get 10% off
  • JCPenney:
    20% Off Spring Sale | JCPenney Coupon
  • Target:
    Target Promo Code: 20% Off Entire Order
  • T.J. Maxx:
    10% Off TJ Maxx Coupon - Rewards Credit Card
  • Best Buy:
    Redeem up to $800 off iPhone 14 series - Best Buy coupon