Toblerone Is Removing the Matterhorn From Its Packaging

Mondelez is making the change to comply with Swiss law as it moves some production outside of Switzerland

The Matterhorn has been on Toblerone packaging since 1970. Photo: Stephen Kelly/Bloomberg News

Toblerone, the triangle-shaped chocolate bars that fill duty-free airport shops, is losing some of its Swiss look as more of the treats are made outside of Switzerland. 

The Matterhorn, the famous mountain in the Swiss Alps that has been on Toblerone packaging since 1970, will soon be gone. In its place will be a “streamlined mountain logo,” said a spokeswoman for Mondelez International Inc., the snack company behind the chocolates. 

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