Music

SSACS 4th Regional Level North East Multi Media Campaign (NE-MMC)

Gangtok, 05 March (IPR): Sikkim State Aids Control Society (SSACS) in collaboration with National AIDS Control Organisation hosted the 4th Regional Level North East Multi Media Campaign (NE-MMC) at Manan Kendra on Sunday.
The objective of the Multi Media Campaign is to improve risk perception, encourage safe behaviour and tackle the problems of stigma and discrimination that people infected and affected by HIV/AIDS face.
The dignitaries present for the programme included Speaker, SLA, Shri Arun Kr. Upreti, Education Minister, Shri Kunga Nima Lepcha, MLA, Gangtok, Shri Y T Lepcha, Political Secretary to HCM, Shri Jacob Khaling,Additional Political Secretarary East, Shri Tshering Wangchuk Lepcha,Mayor and Deputy Mayor Gangtok,
Deputy Director General, National AIDS Control Society(NACO), Shri Anoop Kumar Puri, Head of Departments, Officials from SSACS, Students from various educational institutes and Officials from various line departments.

Project Director cum PCC, Sikkim State Aids Control Society, Dr Gyanendra Kr. Cintury in his welcome address provided an overview of how the North East Multimedia Campaign has been carried out since 2009. He said that music is the sublime for creating change in the society which helps people address issues and show kindness towards people who have been infected by the disease.
In his address, Secretary, Health and Family Welfare Department, Shri Tsewang Gyachho expressed his sincere gratitude to all the dignitaries present. Music does not differentiate any and serves as the most potent medium to spread good message,and through this campaign, he said that he hopes the message conveyed will reach the mass and help to bring constructive change in perception.
Further, he briefly described the history and establishment of the AIDS control board of Sikkim. He elaborated on the seriousness of creating awareness among the young generation about the transmission of HIV/AIDS, about the treatments provided by various organisations and appealed the health institutions, religious institutions to collaborate in creating an awareness about HIV/AIDS.
Deputy Director General, National AIDS Control Society(NACO), Shri Anoop Kumar Puri, in his special address hoped that the message conveyed in the campaign reaches to the wide-ranging audience. He expressed his gratitude to SSACS for organising the event in a grand manner. Moreover, he explained in details about the ways HIV/AIDS is transmitted. He emphasised the importance of discussing the issue and raising it to the mainstream.
The musical bands performing from different North East states for the evening were as follows:
1. Tripura- Meghbalika
2. Nagaland- Next to Blue Moon
3. Meghalaya- Necroscope
4. Mizoram- T. Vanlaihmangaihi
5. Manipur- All The Greats
6. Assam- Shruti Mirza Choir team
7. Arunachal Pradesh- Soulside
8. Sikkim- Society’s Skull
and also a guest folk rapper performer from Nagaland, Moko Koza.
Concluding the campaign,AD SSACS, Ms. Namrata Sharma, expressed it a great honour and privilege to have the opportunity to host and conclude the 4th North East Multi Media Campaign here in Sikkim. She gave special thanks to Speaker SLA, Shri Arun Upreti and Education Minister, Shri K.N. Lepcha, Area MLAs and others for their presence. She also extended her thanks towards various line departments for making this campaign a success.

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