U.S. Joint Industry Committee Reveals Currency Criteria for Premium Cross-Platform Video

The first U.S. Joint Industry Committee (JIC) to enable multiple currencies has made its first big announcement.

Top line

Today, the JIC, led by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies, revealed its criteria for premium video cross-platform currencies.

Between the lines

The criteria list comes less than two months after the JIC officially formed in January, with the goal of creating a measurement certification process to establish the suitability of cross-platform measurement solutions ahead of the 2024 upfront.