D2C Startup Mitra Raises Seed Fund From Bestvantage Investments

Mitra, a D2C and FMCG startup raises Rs 1.5 crore in a recent seed funding round. The funding round was led by the capital investor Bestvantage Investments. 

The brand intends to incorporate the amount raised in the funding towards the establishment of a dedicated manufacturing unit to strengthen their products and services along with further product expansions.

Commenting on the prospects of funding, the founder of MITRA, Abhishek Kaushik said, “MITRA, as an FMCG brand has always believed in the incorporation of disruptive technology and innovative means to impart best quality products. Through the assistance of the funding amount, we look forward to expanding our enterprise to other regions too along with eyeing on international markets”. 

MITRA anticipates increasing the number of SKUs (Stock Keeping Units) in its existing brand portfolio. It looks forward to expanding its enterprise to international markets, such as Nepal and Bhutan.