Beer Drinkers Cut Back as Bud Brewer AB InBev Raises Prices

Brewing giant reports unexpected fall in quarterly sales volumes

Brewer AB InBev said revenue rose in the U.S. thanks to higher selling prices and its strategy to push into more premium brews.Photo: ALY SONG/REUTERS

Budweiser brewer Anheuser-Busch InBev SA reported a fall in sales volumes for the fourth quarter as drinkers in North America bought less of the company’s beer amid rising prices.

The drop comes as companies across the consumer-products industry grapple with how much they can raise prices to offset rising costs without deterring shoppers. For much of the past year, AB InBev said drinkers weren’t giving up their brews despite inflation’s bite, though that trend appeared to end in the last quarter.

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