Disney-Star takes guard as Indian Premier League broadcast war heats up

Network is targeting 550-700 advertisers this year and 500 million viewers; it will broadcast T20 league in over 10 language feeds across 22 channels

Viveat Susan Pinto | Mumbai
Last Updated at March 1, 2023 00:15 IST

Disney-Star is also positioning IPL as a “big-screen experience” where families and friends can come together over a game of cricket, much the way football is consumed in Europe and other parts of the world

Disney-Star is aiming to more than double its advertiser count for the 2023 edition of the Indian Premier League (IPL), in a year the network owning the marquee T20 tournament’s TV rights will lock horns with rival Viacom18 in a never-before-seen broadcasting war on television and digital.

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