I recently wrote about the complex puzzle that is the blending of technology and innovation with auto retailing. For those who missed it, the idea is that all the pieces don't yet work well together despite the individual efforts of everyone trying.
Readers, I'd like to hear from you about what you've been doing to solve the puzzle.
There are plenty of new ideas that don't work or fail to fully measure up to their hype. Technology platforms can fall short of the lofty pitches their creators make. Sales presentations may overlook complications inherent in software programs with bugs still to be worked out. In other words, the pitch for a new product, system or process isn't always going to match reality. Calling something innovative doesn't necessarily make it so, and sometimes customers are left to seek creative ways to make technology work for them.
My goal with this request, in part, is to tell stories about auto dealers, entrepreneurs, investors and others who are figuring out technology and innovation workarounds, either on their own or with partners. I want to know what they are coming up with in 2023 to bring meaningful digital efficiency and innovation to the retailing process as work to complete the broader innovation puzzle continues.
Dealers, how are you innovating and using technology to make your jobs more efficient and better? What actions are you taking to bring optimal technological efficiency to your daily retail operations?
Startup entrepreneurs, what truly innovative technology ideas about streamlining or improving dealership or other retailing processes are you testing?
Dealership management system companies, what innovations are you bringing to the digital retailing process?
The plan is to collect and write stories about these creative decisions over the coming months. Email me at [email protected] to let me know what you're doing. You can also ping me on LinkedIn.
