APEDA inks MoU with Lulu Hypermarket to export millets promotion to Gulf countries

New Delhi, Feb 25 (KNN) The Agricultural and Processed Food Products Export Development Authority (APEDA) signed an agreement with Lulu Hypermarket LLC to promote exports of Millets in Gulf Cooperation Countries (GCCs).

APEDA aims to promote millet products and value-added products around the world in association with Lulu Group, which is an international retail hypermarket chain operating across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, Egypt, India and Far East, an official statement said.

The MoU was signed between Tarun Bajaj, Director APEDA and Salim VI, the Chief Operating Officer of LuLu Group in presence of APEDA Chairman M Angamuthu on February 21,2023. 

Under the agreement, the Lulu Group will facilitate promotional activities for millet products and enable the country to display millets and its value added products, ready to eat products in international retail chains by sourcing it from Farmer Producer Organizations, Farmer Producer Companies, women entrepreneurs and startups.

APEDA on the other will facilitate manufactures to send various samples of millet products to Lulu Hypermarkets, which will be displayed at various store.

Both organisations will jointly also provide assistance in labeling of the products in accordance with the requirement of different importing countries.

As a part of its series of events for the promotion of International Year of Millets (IYoM) 2023, APEDA is organizing export promotion activities for millets in 16 International Trade Fairs, including Gulfood 2023.

Speaking on the occasion, APEDA Chairman M Angamuthu stressed on the need to coordinate with buyers, sellers, producers, to take forward the export of millets and value added products of millets.

 “It’s a good opportunity to boost our exports as India has very distinctive traditional varieties of millets which are loved by health-conscious people. The export of millets will help in increasing the income of farmers,” he said.

Key persons present at the event included Consul General of India Aman Puri and M.A. Yusuff Ali, the Chairman & Managing Director of Luu Group.  (KNN Bureau)