The direct-to-consumer (D2C) Discovery platform - Blingg has raised a pre-seed round of $ 100k from DVC (Decentralized VC ), a collective of specialized syndicates that invest in companies from pre-seed through pre-IPO. Pavan Kumar, founder of 3PM Ventures, and other angel investors also participated in the round.
Blingg is a discovery platform that enables D2C brands to launch, sample and sell through their Shopify integrated platform. Since its inception in 2021, Blingg has worked with 75+ D2C Brands across food, beverage, health, wellness, and beauty, launched 200+ new D2C Products and shipped out 10,000+ D2C Discovery boxes to its exclusive community of users.
Talking about the investment, Jeroen Bertrams, General Partner at DVC, said "Most D2C brands struggle with online marketing and need new channels to reach customers. Blingg caught our attention as it offers brands in the segment a new and cost-effective way to reach their target group and receive detailed data on their campaigns along with valuable feedback on their products. Sanil has a proven successful track record in the industry, has built a great team at Blingg and the response to the new concept has been very encouraging. All combined hit the trifecta and we were eager to invest."
“We are thrilled to have the support of DVC as we continue on our mission to democratize discovery for D2C Brands. In India, where most e-commerce marketplaces remain search-first, our discovery-first sampling platform and marketplace offers a crucial solution for SMB D2C brands struggling to get noticed, " Sanil Jain, Founder - Blingg also added.