Johnson & Johnson India’s Stayfree signs actor Kiara Advani for new ad campaign
1 min read . Updated: 24 Feb 2023, 04:16 PM IST
PremiumThe actor is seen representing the everyday hustle and the ‘can-do’ spirit of women entrepreneurs who are confident with ambitions, who need day-long protection and comfort
Healthcare product company Johnson & Johnson India-owned Stayfree, a menstrual hygiene brand, has signed Bollywood actor Kiara Advani as its brand ambassador. She will be the face of its latest campaign for its ‘Secure XL’ pads.
The marketing campaign has been designed by DDB Mudra. The actor is seen representing the everyday hustle and the ‘can-do’ spirit of women entrepreneurs who are confident with ambitions, who need day-long protection and comfort, the company said in a statement.
Advani said, “I am proud to be a part of this empowering campaign that celebrates the can-do spirit of young women."Manoj Gadgil, vice president, marketing and essential health, business unit head at the company’s consumer health said, “The company has always celebrated the spirit and strength of young women. With this campaign ‘Din Tumhare Saath Chalega’, the brand empowers women to fulfil their dreams and aspirations by leading life on their terms, so their day marches to their beat. We are delighted to onboard Kiara Advani as part of the family. She represents the aspirational young women of today’s generation. Through our association with Kiara Advani, we aim to accelerate the brand’s mission of empowering women to seize every moment, pursue their dreams, and not miss out on any opportunity, even during their period."Rahul Mathew, chief creative officer of DDB Mudra Group, said, “We’ve all heard the adage - too much to do, too little time. There’s no generation that’s felt it more than the youth of today. This brand believes that every girl should have total control over their time and what they want to do with it, even when she’s on her period. In her we have the perfect person to deliver this message. She too does it all and is someone that girls of today look up to."
As the advertising industry recovers from the blow it received from the pandemic, the domestic advertising industry is demonstrating an 18.1% growth since 2021 with a market size of ₹85,769 crore, found a report. The sector is expected to further grow at a compounded rate of 15.07% to reach ₹1.13 lakh crore by the end of 2024, said ‘Dentsu India Digital Report 2023’. It said that a heavy skew was towards digital mediums with digital advertising having a market share of more than a third of the entire market size at ₹29,784 crore, growing at a much faster rate at 39.5% over 2021. It is predicted to reach ₹51,110 crore, with a compounded growth rate of 31%, by 2024.