Adris aims to become Croatia’s largest tourism firm, to invest 480 million euros

 Friday, February 24, 2023 

With the goal of becoming the country’s largest tourism firm in the luxury market, Adris, a Croatian diversified holding company, announced plans to invest 480 million euros ($511 million) in its tourism unit Maistra until 2025.

According to a press statement issued on Tuesday, Adris will invest more than 100 million euros in the refurbishment of the hotel Marjan in Split, making it one of the largest single investments in Croatian tourism. The renovation will turn the hotel Marjan into a five-star establishment.

Adris’ blue-chip preferred shares last traded 0.78% down at 51.20 euro on the Zagreb stock exchange on Wednesday morning. Maistra’s shares were last traded on February 20, with a 0.50% increase to 40.20 euro. ($ = 0.939 euro)

Earlier, Croatia launched E-tourism to improve the efficiency of public services and communication between people and tourist entities within public administration. E-tourism is a brand new set of digital public services for the field of Croatian tourism which has been made available via the e-Citizens (e-Gradjani) system.

Three new e-services for tourism were created as part of that project – TuStart, TuRiznica and TuRegistar, which are under the jurisdiction of Croatian Ministry of Tourism and Sport (MINTS).

Two more were previously upgraded in the process – eVisitor as a system for the registration and de-registration of tourists and the portal Croatia.hr, which presents the entire Croatian tourist offer and various types of information. Both are under the jurisdiction of the Croatian National Tourist Board (HTZ/CNTB).

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