Eye on profitability, quick commerce firms turn into brand magnets

Attract advertisers to their platforms while also focusing on core business and scaling up

Aryaman Gupta & Sharleen D’Souza | New Delhi
Last Updated at February 23, 2023 16:35 IST

Once thought of as a passing fad, quick commerce might have just turned the corner to become a revenue generating business. The Blinkit numbers shared by Zomato recently are a case in point: the growth in revenue per order has led to higher overall revenue growth of 28 per cent quarter-on-quarter in Q3 FY23.

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