Destination NSW Appoints Samar Chokshi as Country Manager - India

(15/02/23)  Destination NSW (New South Wales) has appointed Samar Chokshi as Country Manager - India, one of the state’s top inbound markets.

Samar joins Destination NSW from Tourism Australia in India, where he spearheaded a range of high-impact initiatives to boost Australia’s appeal to leisure and business travellers.

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“We are delighted to have a professional of Samar’s caliber joining Destination NSW to help turbocharge the growth of the Indian market to NSW. His track record in promoting Australia as a destination in India is outstanding – as are his relationships with stakeholders right across the Indian travel and tourism sector,” said Destination NSW CEO, Steve Cox. “Samar’s appointment and strategic partnerships to grow airline capacity and open new markets underscore the importance of India to NSW and our commitment to ensuring Sydney and NSW are well positioned for success.”

India is one of NSW’s priority markets, rebounding strongly in the 12 months since Australia reopened its international borders to now rank fourth in overseas arrivals.

Prior to the pandemic, India was the fastest growing market to NSW, with Indian travellers spending an estimated $444 million in the year ending December 2019.

“NSW and Sydney have such a rich, diversity of experiences and landscapes that are highly appealing to Indian nationals and prospective visitors to Australia. Sydney and surrounds plus the many stunning regions will be a key focus for our Sydney-Plus strategy in India,” Samar said. “It’s an honour to lead marketing and promotional activities for NSW in India and to identify new and growing opportunities to profile this beautiful state.”

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