A 'doosra' in IPL ad game: Viacom 18 has set aggressive targets to chase

Based on calculation, while the cost of viewing the entire IPL season is only Rs 38 on TV, the cost of streaming 10 matches would cost anything between Rs 360 to Rs 2,640

Surajeet Das Gupta | New Delhi
Last Updated at February 21, 2023 17:47 IST

March 31, when the Indian Premier League (IPL) begins, will see another sort of rivalry being played out, but this one will be off the field, unseen by the millions of fans that will watch the 16th season of this premier T20 tournament. This is the no-holds-barred competition for the Rs 5,000 crore IPL advertising pie.

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