NEW YORK, Feb. 20, 2023 (GLOBE NEWSWIRE) -- "Healthcare Advertising Market" is the title of a new report from Data Bridge Market Research. Key growth strategies, drivers, opportunities, key segments, Porter's Five Forces analysis, and competitive environment are all dissected in detail in the research. The Healthcare Advertising market research report is a resource, which offers current as well as upcoming technical and financial details of the Healthcare Advertising industry for the specific forecast period. The report exhibits important product developments and tracks recent acquisitions, mergers, and research in the Healthcare Advertising industry by the key players. The market report is a precise study of the Healthcare Advertising industry which explains the market definition, classifications, applications, engagements, and global industry trends. The leading Healthcare Advertising market report is sure to help businesses for long-lasting accomplishments in terms of better decision-making, revenue generation, prioritizing market goals, and profitable business.
Data Bridge Market Research analyses that the healthcare advertising market was valued at USD 32.76 billion in 2021 is expected to reach the value of USD 35.01 billion by 2029, at a CAGR of 5.2% during the forecast period. The major factors driving the growth of the healthcare advertising market are an increase in the rate of digitization, particularly in developing economies, growing adoption of risk management software solutions by small and medium-sized businesses, and an increase in the proliferation rate of smartphones.
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Healthcare advertising is defined as the promotion of healthcare and pharmaceutical products to the general public with the goal of raising awareness about various ailments and the various treatments and procedures available on the market.
Healthcare advertising is becoming increasingly important in raising awareness about various diseases and health issues, as well as the drugs and procedures needed for treatment. Unlike advertising in other industries, healthcare advertising is unique and subject to a plethora of regulations. Advertising in the healthcare industry is governed not only by the Federal Trade Commission and state consumer protection agencies, but also by a number of other regulatory bodies.
Important Features that are under Offering Market Highlights of the Reports:
- Detailed overview of this market
- Changes in industry market dynamics
- Detailed market segmentation by type, application, etc.
- Historical, current, and projected market size in terms of quantity and value
- Recent industry trends and developments
- Competition situation of this Market
- Key companies and product strategies
- Potential niche segment/region showing promising growth.
Finally, this Market Report is the authoritative source for market research that can dramatically accelerate your business. The report shows economic conditions such as major locales, item values, profits, limits, generation, supply, requirements, market development rates, and numbers
Top Leading Key Players of the Healthcare Advertising Market:
- Xandr Inc. (U.S)
- Verizon (U.S)
- Kayzen (China)
- NextRoll, Inc. (U.S)
- Google (U.S)
- Adobe (U.S)
- Magnite, Inc (U.S)
- MediaMath (U.S)
- IPONWEB Limited (U.S)
- VOYAGE GROUP (Japan)
- Integral Ad Science Inc.(Denmark)
- The Trade Desk (U.S)
- Connexity (U.S)
- Centro, Incorporated (U.S)
- RhythmOne, LLC (U.S)
Why to consider this report?
- The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
- The report includes an in-depth market analysis using Porter’s 5 forces model.
- The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
- The report also contains a competitive analysis using Positioning Quadrants, the analyst's competitive positioning tool.
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Healthcare Advertising Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:
- Increase in the investments for healthcare advertising
Increasing investments in healthcare advertising are assisting in the expansion of this market. Healthcare advertising is a service that creates, plans, and manages advertising and other forms of promotion for its clients. Advertising services such as mobile first websites, online advertising, search engine optimization, social media advertising, newspapers, magazines, and medical journals, television ads, radio ads, and others are provided by separate marketing agencies.
- Use of healthcare advertising in various application
Healthcare advertising is used in a variety of applications in the healthcare sector, including medical insurance, over-the-counter medicines, hygiene products, pharmaceutical manufacturers and brands, prescription medicines, fitness and diet products and services, medical equipment, and corrective lenses and glasses.
Restraints
Lack of technological expertise in developing and underdeveloped economies, as well as the complexity associated with software installation and configuration, will act as growth restraints for the market. Furthermore, the decline in awareness and in backward economies, as well as the high costs of deploying, will slow the market's growth rate yet again. The lack of strong infrastructure in backward economies will also pose a challenge to market growth rates.
The investment made in the study would provide you access to information such as:
- Regional level split [North America, Europe, Asia Pacific, South America, Middle East & Africa]
- Country-wise Market Size Split [of important countries with major market share]
- Market Share and Revenue/Sales by leading players
- Market Trends – Emerging Technologies/products/start-ups, PESTEL Analysis, SWOT Analysis, Porter’s Five Forces, etc.
- Market Size
- Market Size by application/industry verticals
- Market Projections/Forecast
Healthcare Advertising Market Segmentations:
Type
- Traditional
- Online
- Public relation
- Unique branding and awareness
- Internal marketing
- Employer marketing
- Physician referrals
- Others
Form of engagement
- Healthcare facility
- Online
- In home / in person
- Others
Technology
- Artificial intelligence
- Personal data tracking
- Others
Approach
- Detailing (healthcare professional)
- Direct to consumer advertising
Format
- Display
- Search
- Video
Application
- Fitness & diet product & service
- Over the counter
- Health hygiene
- Medical insurance
- Corrective lenses & glasses
- Medical devices & equipment
- Pharmaceutical
- Prescription medicines
- Biotech companies
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Healthcare Advertising Market Country-Level Analysis
The countries covered in the Healthcare Advertising Market report are the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
The country section of the Healthcare Advertising market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Table of Content
- Introduction
- Executive Summary
- Premium Insights
- Market Overview
- Global Healthcare Advertising Market, By Type
- Global Healthcare Advertising Market, By Form of engagement
- Global Healthcare Advertising Market, By Technology
- Global Healthcare Advertising Market, By Approach
- Global Healthcare Advertising Market, By Format
- Global Healthcare Advertising Market, By Application
- Global Healthcare Advertising Market, By Region
- Global Healthcare Advertising Market, Company Landscape
- SWOT Analysis
- Company Profile
- Questionnaire
- Related Reports
Table of Content, Request TOC: https://www.databridgemarketresearch.com/toc/?dbmr=global-healthcare-advertising-market
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