TECH SUPPLIER Feb 2023 - Market Presentation - Doc # US49880123
Industry Marketing Handbook: Worldwide Retail 2023
Abstract
This IDC Market Presentation provides the Industry Marketing Handbook, which is designed to support technology vendors' marketers in building their marketing narrative for the retail industry. It can be used to tailor messaging to industry-specific challenges as well as build pertinent stories and campaigns that resonate with prospects and customers.
"Successful marketing campaigns talk to retailers' priorities. Tech providers' marketing should prove how their company products and services contribute to solve retailers' business challenges, enabling them to innovate and thrive in the market," said Filippo Battaini, research manager, IDC Retail Insights.
Coverage
Subscriptions Covered
IDC Retail Insights: Americas Retail Industry Intelligence , IDC Retail Insights: Asia/Pacific Retail Industry Intelligence , IDC Retail Insights: European Retail Industry Intelligence , IDC Retail Insights: Worldwide Retail Industry Intelligence
Regions Covered
Topics Covered
Customer relationship management applications, Digital transformation, Order management
Vertical Markets
Consumer marketing and promotions, Experiential retail, Retail omni-channels
Content
- 44 slides
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