Will a new, improved Coke Studio succeed?

Unlike Coke Studio Pakistan, the Indian format has struggled to make an impact. Its challenge will be to drum up some good music

Coca-Cola is bringing back its global music property Coke Studio to India after a gap of eight years, and rebranding it as Coke Studio Bharat. The new season of Coke Studio will feature an amalgamation of over 50 artists from across India, especially the hinterlands. The platform will witness the coming together of this massive ocean of talent to create over 10 memorable tracks celebrating the roots of India.

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.

MONTHLY

₹ 249

Select

ANNUAL

₹ 1799

Select

Best Offer

SMART ANNUAL

₹ 1499

₹ 1799

Opt for auto renewal and save Rs 300

Select

What you get on Business Standard Premium?

Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
Pick your 5 favourite companies, get a daily email with all news updates on them.
26 years of website archives.
Preferential invites to Business Standard events.