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The 18 Best Colognes Will Help You Smell Like You, Only Better

It's high time you chose your very own signature scent.

By Trishna Rikhy and The Esquire Editors
18 best men's colognes of 2023

Picking out a signature scent can be a daunting task. How on earth do you go about identifying a blend of smells that perfectly captures the multifaceted nature of your identity, or, hell, your very sense of self?

The thing about fragrances is that they’re complicated, but they don’t have to be. A general understanding of fragrance-speak is helpful, especially when you’re going in blind. The most important thing to know is the scent pyramid: top, heart, and base notes. Top notes are what you smell immediately and dissipate fastest; the heart is, well, the heart of the scent and what you smell after the cologne has “dried down” after a little bit; and the base notes are the core smell that stays on your skin the longest. If I lost you, don’t worry. You can still find your perfect cologne without any of that.

  • Dirty Vanilla Eau de Parfum

    best sweet-smelling cologne

    HERETIC Dirty Vanilla Eau de Parfum

    $165 at Sephora
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  • Bleu de Chanel

    best classic cologne

    Chanel Bleu de Chanel

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  • Coach Man Blue Eau de Toilette

    best fresh cologne

    Coach Man Blue Eau de Toilette

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  • Homme Eau de Toilette

    best go-to cologne

    Dior Homme Eau de Toilette

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  • Guilty Eau de Parfum Pour Homme

    best sexy cologne

    Gucci Guilty Eau de Parfum Pour Homme

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You literally just have to follow your nose. Like, just find one that smells good to you. It’s always nice to know what kind of scents you gravitate toward—woods, spices, freshness—to help cut through the options quickly. Even with that knowledge, the most important thing you need to do is put that nose to the bottle.

And listen, a lot of cologne advertisements promise, in one way or another, to make you smell like someone. A model. An actor. Some distorted, fantasy version of yourself. Fuck that noise. Instead, choose a signature scent that smells like you, in all your glorious multifaceted-ness. Remember, colognes aren’t just about smelling good; they’re also about how they make you feel. And to find the one that makes you feel like you, here’s where to start.

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best sweet-smelling cologne

HERETIC Dirty Vanilla Eau de Parfum

Dirty Vanilla Eau de Parfum
best sweet-smelling cologne

HERETIC Dirty Vanilla Eau de Parfum

$165 at Sephora

Vanilla might sound a little, well...vanilla, but this take on it—rooted by a fusion of woods like sandalwood and cedar, infused with patchouli and coriander—takes the scent to a place that's downright sexy. It's not overwhelming, but it is intoxicating.

best classic cologne

Chanel Bleu de Chanel

Bleu de Chanel
best classic cologne

Chanel Bleu de Chanel

Credit: Courtesy

If you want something low-key, you can't do better than Bleu de Chanel. It's the fragrance for guys who think they don't like fragrance.

best fresh cologne

Coach Man Blue Eau de Toilette

Coach Man Blue Eau de Toilette
best fresh cologne

Coach Man Blue Eau de Toilette

You can probably tell, from the name and the color, that you're looking at a fresh and watery scent here. What you can't see—and what takes this cologne from standby to standout—is the layers of cedarwood and amber, plus the almost-electrical charge crackling through the scent profile. It's what you're used to, sure, but so much more, too.

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best go-to cologne

Dior Homme Eau de Toilette

Homme Eau de Toilette
best go-to cologne

Dior Homme Eau de Toilette

Dior Homme is a genuine classic. This reinvented version takes the best parts of the OG formula—the cedar, the patchouli, the vetiver—and makes them all feel brighter and lighter. It's an everyday wear that still feels bold and more than a little enticing.

best sexy cologne

Gucci Guilty Eau de Parfum Pour Homme

Guilty Eau de Parfum Pour Homme
best sexy cologne

Gucci Guilty Eau de Parfum Pour Homme

This cologne has a bit of hot chili pepper in the mix, and, honestly, how can you not love a cologne with a bit of hot chili pepper in the mix? If you still need convincing, though, the patchouli and cedar, not to mention the dash of florals, should do the trick.

best aquatic cologne

Tom Ford Costa Azzurra

Costa Azzurra
best aquatic cologne

Tom Ford Costa Azzurra

There’s a category of fragrances, especially ones created with men in mind, called “aquatics” - which are supposed to remind you of water (obviously). And no one does beachy like Tom Ford. This bright, sunny mix of woods (like driftwood and oak) and citrus (lemon and yellow mandarin) with some vanilla, salt, and herbs thrown in is like sunning in Santorini instead of the Jersey Shore.

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best unique cologne

Montblanc Explorer Ultra Blue Eau de Parfum

Explorer Ultra Blue Eau de Parfum
best unique cologne

Montblanc Explorer Ultra Blue Eau de Parfum

Are you a citrus guy, a marine guy, or a woods guy? If you’re having a hard time deciding where you fall, sometimes you don’t have to choose. This cologne is like a greatest hits collection of classic men’s fragrance notes: a top note blast of citrus, a marine heart note that smells vaguely aquatic, grounded by a base of woods and leather. It’s a great every day, all-around great mix.

best crisp cologne

HERMÈS H24 Eau de Toilette

H24 Eau de Toilette
best crisp cologne

HERMÈS H24 Eau de Toilette

The dominant note in this fresh, green cologne is clary sage which somehow smells earthy and fresh at the same time. At first smell, it’s crisp and light, but as it dries down the rich rosewood and narcissus reveal themselves. It doesn’t stop there; the note of sclarene, a molecule that smells metallic, gives an electric buzz that you can’t quite put your finger on and adds a depth you won’t find in other fresh colognes.

best outdoorsy cologne

D.S. & Durga St. Vetyver

St. Vetyver
best outdoorsy cologne

D.S. & Durga St. Vetyver

Vetiver is a men’s fragrance staple because of it’s instantly identifiable green, fresh scent. But this version doesn’t smell like the vetiver you’ve ever smelled before—probably because it’s layered with an unexpected cornucopia of notes like sour orange, sea grass, clove leaf and rhum agricole (which smells like rum). The result is deep, spicy, and vegetal in the best way.

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best musky cologne

Giorgio Armani Acqua Di Giò Eau de Toilette

Acqua Di Giò Eau de Toilette
best musky cologne

Giorgio Armani Acqua Di Giò Eau de Toilette

Acqua Di Giò is one of the most popular colognes, and to be honest, we get why. It's earthy and woody (thank goodness for natural fragrances), with masculine, sleek notes of green tangerine, persimmon, and rosemary.

best trendy cologne

Le Labo Santal 33 Eau de Parfum

Santal 33 Eau de Parfum
best trendy cologne

Le Labo Santal 33 Eau de Parfum

Le Labo is, in the grand scheme of things, a newer cologne, but no less popular of a fragrance than it deserves to be. Perhaps the most iconic scent, Santal 33 is a warm, unisex fragrance inspired by the American West, with notes of ardamom, iris, violet, and ambrox.

best clean cologne

Dossier Musky Oakmoss

Musky Oakmoss
best clean cologne

Dossier Musky Oakmoss

Dossier is quickly making its name in the world of colognes, as one of the freshest brands with vegan and cruelty-free ingredients. This scent is fresh and sophisticated, with notes of bergamot, rose, oakmoss, and patchouli.

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another fresh cologne

Henry Rose Jake's House Eau de Parfum

Jake's House Eau de Parfum
another fresh cologne

Henry Rose Jake's House Eau de Parfum

For a clean, everyday scent that won't weigh you down (or make anyone in an enclosed space wrinkle their nose), this is the perfect lightweight fragrance. The musky blend has a honeyed neroli scent.

best dramatic cologne

Jo Malone London Wood Sage & Sea Salt Cologne

Wood Sage & Sea Salt Cologne
best dramatic cologne

Jo Malone London Wood Sage & Sea Salt Cologne

Surely, no cologne list is complete without Jo Malone London. One of the best scents for the everyday, this cologne evokes the seaside and waves crashing onto rocks, with woody, earthy notes of sea salt and sage.

best floral cologne

Aesop Rōzu Eau de Parfum

Rōzu Eau de Parfum
best floral cologne

Aesop Rōzu Eau de Parfum

What's that you say? I don't wear rose cologne. Sure you do! As long as it's this one, which balances the floral side of things with spices and woods that ground it in a smokier, darker place. Seriously: You can wear a rose cologne. You're looking right at it.

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best luxury cologne

Louis Vuitton Imagination Cologne

Imagination Cologne
best luxury cologne

Louis Vuitton Imagination Cologne

Perfumers use amber to add warmth and depth to colognes and this one has a lot of it. But unlike other amber-forward scents, which can sometimes be heavy, this one also has a lot of citrus in the mix along with other notes of cinnamon, ginger and neroli. It definitely doesn’t smell like your typical men’s cologne, which is exactly the point.

best warm cologne

Diptyque Orphéon Eau de Parfum

Orphéon Eau de Parfum
best warm cologne

Diptyque Orphéon Eau de Parfum

Inspired by a specific 1960s-era cafe in Paris called The Orpheon, this deep fragrance blends notes of tobacco and burnished wood to create a warmth that feels old, but like in a good way. There’s also notes of tonka mean (which smells kind of like vanilla) and juniper berries (which smells a little like gin). It’s the kind of cologne you wear when you want to pretend you’re somewhere else.

best balanced cologne

Parfums de Marly Greenley Fragrance

Greenley Fragrance
best balanced cologne

Parfums de Marly Greenley Fragrance

Citrusy fragrances are a dime a dozen in the men’s cologne world, but what sets the fresh scent apart is the note of green apple, which adds a crisp sweetness to the citrus-heavy top note, and the base of oakmoss, amberwood and musk. Wearing it is the perfect balance between fresh, herbal and woody vibes.

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Trishna Rikhy

Trishna Rikhy is the Associate Style Commerce Editor at Esquire. Previously, her writing has appeared in Vogue Runway, PAPER Magazine, V Magazine, V MAN, and more. She is based in NYC, but can probably be found wherever the strongest cup of coffee is.

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