It sparked a bunch of memes. Here are some of the best:

me walking into the cinema trying to sneak in all my snacks
him: you better not be a cunty rotisserie chicken when i get there me:
Someone put the squidward walk sound over Sam smith on the red carpet and I can’t breathe 😭😭😭😭 #Brits2023 #BRITs #SamSmith
when i fart in my wetsuit
Sam capaldi x
Me, when I haven't paid for a bag on Ryanair #SamSmith
Me when friends tell me to keep a low profile:
sam smith looking stunning at the #BRITs
That’s the UK’s spy balloon that we’re sending over China. https://t.co/bWMPTXJ1HE
fixed it https://t.co/AaKpQBYkQG