Mascot, logo of ‘Youth4Water Plus’ campaign unveiled at Kalinga Stadium in Bhubaneswar

BHUBANESWAR: The official mascot and new logo for the Unicef-led ‘Youth4Water Plus’ campaign were unveiled at Olly's Land in Bhubaneswar’s Kalinga Stadium on Wednesday. The mascot 'Jolly' has been inspired by the concept of ‘Jal Se Jolly’.
‘Jolly’, dressed up in a blue jersey of team India and a hockey stick in one hand, posed for a selfie with Olly, the turtle. Jolly typifies a young Odia girl on a mission to promote the cause of water, sanitation, and the environment, said Unicef official sources.
Hockey India president Dilip Tirkey, and executive director of Odisha State Disaster Management Authority (OSDMA) Gyana Das made the logo and mascot public. A short thematic video, highlighting the journey of the ‘Youth4WaterPlus’ campaign was released at the event.
The aim of the campaign is to engage youth as well as empower and inspire them to become agents of change for water conservation, climate resilience, and WASH (Water Sanitation and Hygiene). It also focuses on fostering innovation and entrepreneurship in these fields, said the official sources.